David Snyder, owner of Premier Media Group (PMG) in Lubbock, Texas, is a floor graphics evangelist. He is a true believer in the power of floor graphics and their ability to not only advertise, but to inform and direct.
“Floor graphics reach a lot of people in a lot of different ways,” says Snyder. “We use floor graphics in our production area as safety signage for our employees and visitors, especially around our screen printing carousels and other automated equipment. At special events, arenas and trade shows, floor graphics can be used as directional and informational signage. For advertising at the point of sale it’s one of the most effective ways to reach the consumer.”
Snyder says that PMG has seen a sharp rise in floor graphics orders over the past year or so as more companies and organizations have realized the benefits of this in-your-face advertising medium.
“If you just sit in a corner at a store and watch people shop, they’re looking down most of the time. You typically look down and forward as you walk. So, any place that has floor space is fair game,” says Snyder. “We really drive that home at PMG. If you’re going to spend a lot of money wrapping vehicles and whatnot, why not spend a fraction of that and put your product right in front of their face by putting it on the floor.”