When the marketing team at Margaritaville Resort Casino in Bossier City, LA, decided on a comic book theme for it’s 2016 New Year’s Eve party, they knew they were going to really give it some pow … and boom … and zing to make it all come together. So the creatives got to work.
“We have a graphic designer, and we gave him the gist of what we were going for,” says Christy Wood, Margaritaville’s advertising and publicity manager. “And then we let him run with it.”
The clever execution of the theme included caricatures of the casino directors and hosts turned into super heroes, villains and cartoon characters, event signage on walls, doors and floors, and tons of starbursts applied all around the 30,000 square-foot casino.