Revolution3 Triathlon (REV3) is a growing, dynamic series of 12 triathlons and adventure races held across the United States. REV3 started about five years ago in Connecticut and continues to add new races every year from Florida to Portland, Ore.
Most of the races are Olympic-REV half-REV triathlons, with one full-REV (2.4-mile swim, 26-mile run, 100-mile bike) and an adventure race. More styles of events are on tap for 2013 and beyond, such as family fun runs and glow runs before the big events. The events also support various charities, including Run Across America, Ulman Cancer Fund, Team RWB and Multisport Ministries.
REV3 collaborated with KRT Architectural Signage, Warrenton, Va., to build a superstructure at the finish line for all of its events. REV3 art director Jay Bussiere created the concept and KRT built the structure, including a built-in LED timer.
Bussiere also worked with his LexJet customer specialist, Jaimie Mask, to bring not only the finish line structure graphics to life, but the banners and other signage as well.
“We recently purchased a new Canon iPF9400 wide-format inkjet printer. I did a search for vendors online and found LexJet’s website,” says Bussiere. “It was impressive the way I could narrow down my search and find what I needed easily. LexJet’s site is intuitive, and I appreciate that, being a web designer as well as an online customer. Then, Jaimie gave me some recommendations on inkjet materials for use outdoors.”
Given the type of printer Bussiere purchased, Mask recommended LexJet Extreme AquaVinyl w/ PSA and LexJet TOUGHcoat AquaVinyl PSA for the structure. Bussiere protected the graphics with LexJet Performance Gloss Vinyl Laminate (3 Mil).
The structure and the signs will travel from event to event. The photo here shows the finish line from a triathlon in Knoxville, Tenn. “The finish line structure is quite massive; you really can’t miss it,” says Bussiere. “And, with quality materials from LexJet, matched with custom REV3 graphics, the finish line and expo area become a beacon for athletes and passersby alike.”
For more about REV3 and upcoming events, go to rev3tri.com. And, check out the video recaps of the Knoxville event in the videos embedded below: