When Cheryl Elbers joined Epic Multimedia more than a year ago she brought large format printing with her. Based in Sioux Falls, S.D., Epic Multimedia is a full-service ad agency that’s now even more versatile with the ability to print posters, banners and other advertising related materials in-house.
For the previous nine years or so Elbers ran a photo studio, pro-lab and creative agency. Given her diverse background in the graphic arts – from creative conception to production – she does a little bit of everything for Epic Multimedia. In addition to printing, Elbers does account management, photography, videography, web and print design.
When Elbers joined the Epic Multimedia team she brought an Epson 9800 with her, as well as the expertise of her print media and ink supplier, LexJet. The combination was an excellent match, as Elbers explains: “Integrity is a big part of who we are; talking with people and not at them, just like LexJet does.”
Beyond the creative powerhouse Epic Multimedia has built that has led to its significant growth over the years, building partnerships with its customers is equally important. “We don’t want to be just a company to someone. We want to partner with them and make them feel confident that we can produce the results they need.”
Large format printing helps boost this value proposition. Elbers says large format printing is a growing component of Epic Multimedia’s product and service mix. As clients see the quality of the output, the requests naturally pile up at the agency.
For instance, Elbers says that some of the agency’s Request for Proposal (RFP) folders have been topped with a print on LexJet Sunset Photo Metallic Paper (pictured at the top of this post), an inkjet photo medium Elbers adopted as a photographer. “After showing it to our clients, others have asked about the paper and requested prints on it,” she says.
Elbers also uses LexJet 7 Mil Absolute Backlit, Photo Tex PSA Fabric, LexJet Sunset Select Matte Canvas, EPSON Premium Semigloss Photo Paper and EPSON Premium Luster Photo Paper. “LexJet is so handy. Some salespeople can be overbearing, but when LexJet calls it’s not like that at all. I’ve worked with four or five reps over the years, and they must get great training because every one of them has approached it in such a friendly manner that you’re immediately comfortable.”