Fabric Seat Covers Help Tournament Sponsor Get More TV Exposure

As digital-graphics producers continue to stake out new territory in places where graphics have never been seen before, the physical properties of print media often make or break the project. Digital Imaging Group (DIG) learned this lesson firsthand during a recent rush project, when long-time client Cellular South ordered 100 custom-imprinted seat covers for the MHSAA High School basketball event the company was sponsoring.

Although the Flowood, MS-based diversified graphics group offers a broad range of services including trade-show graphics, vehicle wraps, POP and web design, the fabrication and fitting of the seat covers was a little out of their normal realm of experience. Fortunately, a suggestion from LexJet sales rep Sean McGettigan solved the materials challenge and allowed DIG to meet a very tight deadline.