Adding Large Format Printing to an Epic Multimedia Mix

Printing the cover of a proposal book with metallic paperWhen Cheryl Elbers joined Epic Multimedia more than a year ago she brought large format printing with her. Based in Sioux Falls, S.D., Epic Multimedia is a full-service ad agency that’s now even more versatile with the ability to print posters, banners and other advertising related materials in-house.

For the previous nine years or so Elbers ran a photo studio, pro-lab and creative agency. Given her diverse background in the graphic arts – from creative conception to production – she does a little bit of everything for Epic Multimedia. In addition to printing, Elbers does account management, photography, videography, web and print design.

Inkjet printing airport signageWhen Elbers joined the Epic Multimedia team she brought an Epson 9800 with her, as well as the expertise of her print media and ink supplier, LexJet. The combination was an excellent match, as Elbers explains: “Integrity is a big part of who we are; talking with people and not at them, just like LexJet does.”

Beyond the creative powerhouse Epic Multimedia has built that has led to its significant growth over the years, building partnerships with its customers is equally important. “We don’t want to be just a company to someone. We want to partner with them and make them feel confident that we can produce the results they need.”

Inkjet printing postersLarge format printing helps boost this value proposition. Elbers says large format printing is a growing component of Epic Multimedia’s product and service mix. As clients see the quality of the output, the requests naturally pile up at the agency.

For instance, Elbers says that some of the agency’s Request for Proposal (RFP) folders have been topped with a print on LexJet Sunset Photo Metallic Paper (pictured at the top of this post), an inkjet photo medium Elbers adopted as a photographer. “After showing it to our clients, others have asked about the paper and requested prints on it,” she says.

Printing graphics for A-frames for retail and trade showsElbers also uses LexJet 7 Mil Absolute Backlit, Photo Tex PSA Fabric, LexJet Sunset Select Matte Canvas, EPSON Premium Semigloss Photo Paper and EPSON Premium Luster Photo Paper. “LexJet is so handy. Some salespeople can be overbearing, but when LexJet calls it’s not like that at all. I’ve worked with four or five reps over the years, and they must get great training because every one of them has approached it in such a friendly manner that you’re immediately comfortable.”

Step One in a Fine Art and Photography Support System

Furthermore, based in Washington, D.C., is on its way to being much more than a print shop, thanks to the vision of its founder, Jose Ruiz, and Bridget Sue Lambert, Director & Digital Print Open house inkjet printingSpecialist for Furthmore Print, the company’s production studio. The goal is to make Furthermore an alternative incubator for comtemporary art in D.C., New York and beyond. The first step in that goal is to make printing more accessible to those artists.

Furthermore recently kicked off the concept with an open house at its studio, an event that drew hundreds of artists from the surrounding area. Though Furthermore opened its doors late last year, they took time to execute a creative printing project for the open house to show artists all the different possibilities they can explore with inkjet printing and the variety of printable media available to them.

“We recruited artists from New York and Washington, D.C., and we assigned those artists to work on a specific paper,” explains Lambert. “One artist used LexJet Sunset Photo Metallic Paper, another used Sunset Cotton Etching, and so forth, for 18 prints on 12 different papers and materials in all, including Photo Tex and LexJet 7 Mil Absolute Backlit film. We matched their work with the medium we thought would work best.”

Open house fine art reproductionUsing mainly LexJet materials and a smattering of Hahnemuhle papers, the work was produced on Furthermore’s Epson Stylus Pro 9900 through the ImagePrint RIP. The aim, says Lambert, was to show the broad spectrum of inkjet printing possibilities and how each artist’s work can be reproduced to either stringent specifications or into something completely new and different.

One artist, Patrick McDonough, reproduced his work as a windsock with LexJet Water-Resistant Satin Cloth. Another, Isabel Manalo, whose work is originally created on Mylar, had theirs printed on the 7 Mil Absolute Backlit film. The result was a wall of diverse, unusual and innovative work that was the highlight and focal point of the open house.

“The whole idea of the print shop is to provide more economical pricing that’s still high quality and archival on nice papers so that artists have a chance to experiment more and make this part of their studio practice, instead of just for exhibitions,” says Lambert. “Before we created this wall of art and photography it was difficult to demonstrate all of the possibilities with just stock samples. Now they can see everything and all the possibilities in a loose exhibition format.”

Artists and photographersLambert estimates that 200 to 300 artists and art appreciators attended the open house. MillerCoors donated about 20 cases of Peroni and Blue Moon to help with the event, underscoring the widespread community support Furthermore has for its overall concept of being a support system for the arts.

“We wouldn’t be in the position we’re in without the help of LexJet and our customer specialist, Rob Finkel. If I was having trouble with the software or the printer he was right there to help me get it set up. I’ll call him up and tell him what I’m trying to accomplish and he lets me know about the hottest papers and what will work best for the situation,” says Lambert. “I had a lot of struggles with the software I originally chose to use, because I didn’t listen to Rob. He kept telling me to use ImagePrint and I was against it, but then I finally came around and it’s been so much easier.”