LexJet 3 Mil Luster UV Standard Low MeltTag:

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Dew the Graphics

 

Dew Downtown Flagstaff Signs
One of hundreds of signs and banners produced by the P.O.P. shop at Nackard Companies for Dew Downtown Flagstaff hangs in front of the main event.

Dew Downtown Flagstaff is gaining momentum, thanks in no small part to the work of Nackard Companies, a regional beverage distributor based in Flagstaff. Nackard Companies and its P.O.P. shop crank out hundreds of banners, signs and displays to brand the event while it’s in full swing and to promote it beforehand.

Dew Downtown Flagstaff BannersNow in its third year, the annual ski and snowboard festival is based around a slopestyle course on San Francisco Street in downtown Flagstaff.

As the event has grown, so has the number of tents and activities that surround the course. So, of course, the number of graphics required for the event has grown. Steve Lalio, P.O.P. shop manager for Nackard Companies estimates that they printed about three times more banners and signs for this year’s event than they did for the event’s inaugural in 2012.

Dew Downtown Flagstaff Fabric Banners
These banners leading into the slopestyle course at Dew Downtown Flagstaff were printed on LexJet Poly Select Heavy fabric.

“We printed about 40 banners just in one day. The event has really gotten a lot bigger in three years. There were about 20,000 people at the even this year; even my cousins came up from Albuquerque to see it,” says Lalio.

Dew Downtown took place the weekend of Feb. 8-9. Mild weather leading up to the event meant that most of the snow was man-made, though it snowed a few inches during setup the day before.

Dew Downtown Flagstaff Medals
Nackard Companies even provided the medals, which were printed on LexJet Extreme AquaVinyl. The backdrop was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and applied to Coroplast.

Most of the signage was printed on LexJet TOUGHcoat Water-Resistant Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt. Graphics applied to metal and Coroplast were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene. A smattering of other banners and flags were printed on LexJet Poly Select Heavy Fabric, and all the graphics were printed with a Canon iPF8000S inkjet printer.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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A Once in a Blue Moon Point of Sale Display

Point of sale display printed for Blue Moon beers

It happens once in a blue moon… That is, a blue moon. No, the moon doesn’t literally turn blue. Technically, it means there’s an extra full moon once every two and a half years, on average. This month, Aug. 31 to be exact, is the next blue moon, which won’t show up again until 2015.

This relatively rare event was the perfect opportunity to promote – what else? – Blue Moon beers. It also happens to coincide with a MillerCoors display design contest, so account representatives Anthony Copetillo and Vinnie Montemurro and P.O.P. shop manager Steve Lalio of The Nackard Companies in Flagstaff, Ariz., collaborated on a display concept for a Wal-Mart in Show Low, Ariz.

Printing a point of sale beer display“MillerCoors put out a creative display incentive for August and September, which included Blue Moon. They showed us some examples of a full theme, and I thought this concept would be perfect for the season. It also gave us an opportunity to educate customers about all the characteristics of Blue Moon beers,” says Copetillo. “I give Steve some ideas and the points I want to see on the display, then he comes up with the design theme. Steve always has great ideas that are exactly what I’m looking for, so there are rarely any changes to his design.”

Lalio’s design is divided into three parts to comprise the full backdrop behind the beer display – in-depth information about the different Blue Moon beers (year-round, seasonal and specialty), a centerpiece to draw attention and illuminating copy about what a blue moon is – plus the phases of the blue moon that “float” in front of the backdrop.

“We submitted it to MillerCoors and it caused some ripples. They were happy to see that we’re educating the customers about Blue Moon,” says Copetillo. “I’ve been doing this for 18 years and now more than ever people want to know what food to pair it with, the flavors and the characteristics of each beer.”

Printing point of sale display for beer companies
Here's a similar display conceived and executed by the Three Musketeers of The Nackard Companies: account reps Anthony Copetillo and Vinnie Montemurro and P.O.P. shop manager Steve Lalio.

The backdrop was printed on a Canon iPF8000S on LexJet 8 Mil PolyGloss Banner in seven 36″ panels, which were then stapled to the wall. Lalio says he designed it in Photoshop and used the ONYX RIP to properly tile it so that it could be spliced into one seamless backdrop. The total size is 21 feet wide by six feet high.

The moon phases, which dangle from fishing line a few feet in front of the backdrop, were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt and applied to a heavy card stock.

“I used the PolyGloss Banner for the backdrop because I knew the Blue Moon and fall colors would really pop out with that material. We designed it so that it was informative about not only the beer, but the blue moon,” adds Lalio.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Nackard Companies Does the Dew with Inkjet Printing Huckfest

Dew Downtown Flagstaff banners

This past weekend was epic in downtown Flagstaff, Ariz. Dew Downtown Flagstaff came to town and set up an urban ski and snowboard festival on Flagstaff’s main drag, San Francisco Street. When the event was confirmed about two months out, the city began hoarding any snow that fell in Flagstaff, then trucked a bunch in from nearby Mormon Lake to build a 2-3 foot base.

Printing promotional products with an inkjet printerSan Francisco Street was then prepared as a snow-packed urban ski and ride terrain park with jibs, jumps and vert for competitions and an open event so that locals could take their turn trying the rails, stairs and other terrain park features

Nackard Companies, a regional beverage distributor signed up as one of the corporate sponsors and the print shop, led by P.O.P. shop manager Steve Lalio, was recruited to produce most of the signs for the event.

Lalio estimates that the shop printed about 100 signs. Most of the signs were banners printed on LexJet 8 Mil Ultra Photo Gloss Extra, laminated with LexJet 3 Mil Luster UV Standard Low Melt.

Other signs were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and applied to Coroplast. Lalio also printed the snowflake “medals” for competition winners with TOUGHcoat Water-Resistant Self Adhesive Polypropylene.

“We had three big events at the same time, but we pulled it off somehow and a lot of people showed up for the event,” says Lalio. “It’s too bad we didn’t have more snow in town, but they made it work well.”