Plug, Play and Save Big with Replacement Toner Cartridges for OKI Printers

Replacement toner cartridges for laser printersOne of the biggest (if not the biggest) expense in the print shop is ink and toner. Saving here can make a big dent in the overall cost of production, which is why LexJet recently introduced replacement toner cartridges for the OKI C9650, OKI C9600 and C9800 laser printers.

The replacement toner cartridges provide a savings of more than 60 percent (up to $300) on each cartridge. The replacement cartridges are plug-and-play and provide the same great color with no adjustments.

“We’ve been using the replacement cartridges for the past few months and they’ve been working great,” says Jaymon Swanson, production manager for M & M Distributing in Salt Lake City. Swanson adds that the print shop has realized significant cost savings with no hitch in production or image quality.

M & M has an OKI C9650 and uses it for a variety of small-format point-of-sale pieces like menus, table tents and other smaller displays printed on LexJet Promo-Point media for laser printers.

For more information about LexJet Replacement Toner for OKI laser printers, contact a LexJet customer specialist at 800-453-9538.

Gaining Market Share with Quantity and Quality at Carolina Premium Beverage

Large format inkjet printers for point of saleYou would be hard-pressed to find someone who loves their job more than Sandy Woods, who runs the sign shop – make that “art department” – at Carolina Premium Beverage in Concord, N.C., which is near Charlotte.

“I prefer to call it the art department because I have a degree in art  and we really focus on design as opposed to just mass producing signs,” explains Woods. “I love what I do. I have been here at Carolina Premium Beverage for five years, and have been in design my entire career. I know in my heart that I will retire here. This is home to me; I love this company.”

Using typography for point of sale designThat attitude alone is worth its weight in ink, a.k.a. liquid gold, and the art department has been instrumental in making Carolina Premium Beverage’s brands, chief among them MillerCoors, tops in the distributor’s market, which includes Charlotte and about six surrounding counties.

As you can see by the samples pictured here, design takes precedence over everything else. It is that foundation which secures valuable, premium space for Carolina’s Premium Beverage’s point-of-sale graphics.

The second piece that builds on that foundation, and which ensures the quality and timeliness of the finished prints, is the right equipment and the personal support to go along with it. “I would never want to do my job without LexJet and Kelly [Price, Woods’ customer specialist],” says Woods. “Kelly is a life saver. Most of the time, I order materials a week out, but they’re usually here the next day. When there are occasions when I need to order something right away, she’s right on top of it; she’s awesome to work with. I have two Canon iPF8000S printers that I got from LexJet as well and I love them. They’re super fast and you can’t beat the quality. Those are my babies; I can’t live without them.”

Cooler wraps at the point of saleThe “Siamese Twins,” as Woods calls them, help ensure fast turnaround times for Carolina Premium Beverage’s accounts, which is another way in which the distributor beats its competitors to the punch at the point of sale. Woods, who runs the art department by herself, also has an OKI laser printer for cooler tags, table tents and other small format point of sale.

“Our goal was to surpass the main competitor in our market, and we’ve largely succeeded. Part of that success is the fact that we can get our point of sale out the door much quicker,” says Woods. Ultimately, it is possible, and necessary, to provide quantity and quality point of sale graphics in order to build market share.

She estimates that the art department produces about 3,600 banners and posters a year, not counting special events and venues, like the Carolina Panthers’ football stadium and the Bobcats’ basketball arena.

Point of sale design and printingWoods says her “go-to” print material is LexJet TOUGHcoat Water-Resistant Polypropylene, which she uses for both indoor and outdoor point-of-sale projects. She also uses LexJet 11 Mil Valeron Banner for outdoor projects that need extra durability, and Photo Tex adhesive fabric for cooler wraps and special events, such as a recent Sugarland concert at the Verizon Wireless Amphitheater in Charlotte.

Special event and promotional bannersCarolina Premium Beverage was created in 2010 through the merger of three companies: Rudisill Enterprises of Gastonia, N.C., Cunningham Wholesale Company of Charlotte, and the Charlotte-based division of Caffey Distributing.

Each company has a long history in the beer distribution business. The owners of each company believed that by merging their businesses into one they could bring the best portfolio of beers to consumers in the Charlotte market area, says Woods. “It is our goal to be the leading beer supplier to retail customers serving consumers in the Charlotte area,” she adds.

Circle Decals for Point of Sale Laser Printing Applications

Evelle: These blow up into funny shapes at all?
Grocer: Well no… unless round is funny.

Raising Arizona

Circle decals for point of purchase printingLexJet introduces its new Promo-Point Circle Decals for point of sale applications, including cooler door stickers. Promo-Point Circle Decals are compatible with toner printers and come in two sizes: A 10″ circle with one decal per sheet (250 sheets per box) and 5″ circles with six decals per sheet (250 sheets per box).

Promo-Point Circle Decals, like the rectangle Promo-Point Decals, adhere to any smooth surface and are easily removed with little to no residue left behind. They are waterproof and fade-resistant as well to ensure excellent, smudge-proof image quality for the duration of the promotion.

For more information about Promo-Point Circle Decals, as well as the entire Promo-Point line of point of sale clings, shelf talkers, cardstock, films, inserts, table tents and accessories, contact a LexJet customer specialist at 800-453-9538.

Super Simple Display Stands for Tabletop Point of Sale Applications

Table tents and display stands for promotionsTable tents are a staple of beverage distributors and other print shops that provide point of sale promotions to bars, restaurants and other eatery-type establishments across this great land. The typical table tent, however, is rather flimsy and small, not that there’s anything wrong with that.

So, based on demand for a larger and more rigid display stand, LexJet is now offering Promo-Point 2-Sided Display Stands.

The Display Stands are built so they can fold up into the typical table tent triangle in seconds. Then, apply 8.5″ x 11″ Promo-Point Decals for color laser printers to either side (also available in a Frosted version), and there you have it. No fuss, no muss, easy as pie.

If you’re looking for a larger tabletop display (a.k.a., the aforementioned Promo-Point 2-Sided Display Stands), the more traditional table tent templates, point-of-sale printable materials – for both small and large format, laser and inkjet – and various point of sale doodads and whatnot, call a LexJet account specialist at 800-453-9538 and they’ll find what you’re looking for. 

A Better Way to Produce Cooler/Shelf Tags provides and automated and consistent system for printing out cooler and shelf tags.

The cooler tag is the beverage industry’s dirty little secret. It is often inconsistent with the overall marketing image that has brought the consumer to the precipice of a buying decision at the point of sale. The challenge for most distributors is that producing these colorful shelf strips is typically very time consuming and difficult to set up., an intuitive and easy-to-use Web-based software, allows distributors to print retail shelf price tags in-house on custom designed tag stock quickly, efficiently and consistently. Simply load the product information, package information and upload the appropriate logos.

The information created is stored on a secure server and is used to generate the final Cooler Tag sheet. Click save and move on to the next product, continuing until all of the tags for that store are completed. The initial setup typically takes less than an hour, depending on the number of items to be loaded. After setup, you’re ready to create Cooler Tag sheets for each store on a laser printer.

Many distributors have shifted the responsibility of managing and producing shelf tags from the print shop to their sales reps. With the ability to save templates, the user loads the initial information needed for each account and can upload to reprint or to make changes or additions. User Tip: For those of you already using the software, here’s a nice time-saving tip… When a user is making tags for a certain brand and will need several different package types for the same brand, use the Persist function (circled in red in the accompanying screen capture).

When you select the Persist box you will only need to choose the product once. will automatically choose that product for the next item so you’ll only need to select the desired package and price and then save.

This is a real time-saver for large projects. For example, let’s say you’re making cooler tags for Miller Lite and you need: 6 Pack Cans, 12 Pack Cans, 24 Pack Cans and 36 Pack Cans. You only have to choose the product (Miller Lite) once with the Persist box checked to apply it to all of different packs instead of applying the logo separately for each one.

Use the Persist function to label a variety of different packaging options with one brand.

For more information about integrating into your workflow, contact a LexJet account specialist.