Front & Back Thermal Laminates Protect Posters at the Right Price

For many of us, running to catch a plane leaves little time to stroll through airport retail outlets, but inevitably, there’s that long layover … or the delayed flight. That’s when we end up meandering over to the shops. And to entice our purchases, posters beckon us in with deals and specials.

Chances are, those posters were printed at Paradies Lagardere Travel Retail‘s busy Atlanta printing operation, where the team turns out hundreds of posters and other signage every month that’s displayed in airports all over the U.S. and Canada.

While the signs are replaced each month, they still need to get the job done, says Wade Ervin, who heads up the printing jobs. “Everything is constantly changing,” he says. “That sign goes up in front of an airport gift shop, and after the 30-day sale is over, it gets thrown away.”

Tip of the Week: Picking the Best Media for Printing Posters

Do you know where to start when choosing the best media for printing posters? We sat down with LexJet product guru, Jeff Leto, and talked about how important it is to determine the best weight, size and finish for your posters.

When you’re looking for the right poster material, pay close attention to its gram weight. A lighter gram weight is meant for things like movie posters or smaller signage, while a heavier gram weight is best for large window displays. The larger the sign, the heavier the gram weight should be in order to ensure a flat, smooth surface.

The finish is also an important factor when finding the perfect poster material. There are lots to choose from like matte, satin, semi-matte, gloss and high-gloss. The finish of the poster depends on the environment the poster will be displayed in. Some great examples of different finishes would be the Sunset Photo Gloss, the LexJet HydroTOUGH Poster and the HP Photo-realistic Poster Paper. All of these materials are compatible with latex printers, so you know you’re getting durable, cost-effective posters for all your business needs.

Check out our Latex Applications page for more on posters and the many ways you can use latex printing technology in your business. Call a LexJet printing expert at 800-453-9538 to learn more.

Photo Papers the Pros Trust

Clark Marten KODAK media

Kodak has been a trusted name in the photo industry since 1888, when it was founded by George Eastman in Rochester, NY. These days, Kodak brings its mastery of all things photo-related to inkjet media that is compatible with Epson, Canon and HP printers.

Today’s Scouting Report focuses on Kodak Professional Inkjet Photo Papers, Glossy Finish and Lustre Finish. These papers were updated in 2012 to perform even better with modern inkjet printer inks. They have a larger color gamut and higher Dmax to produce images with richer blacks, a wide color spectrum and the finest details, even in shadows.

kodak professional photo paper glossyThese inkjet photo papers were color texted with Monaco Gamutworks, which revealed that the colors that printed on them were accurate to the color captured in-camera. This true-color output makes the Kodak photo papers ideal for weddings, high-end retail, landscape, portraits, exhibit photography and more. The lay-flat technology that keeps the papers from curling make them easy to work with and ideal for portraits, as well.

Kodak Professional Inkjet Photo Paper, Glossy Finish weighs in at 255 gsm with a smooth, high-gloss finish for maximum impact. Kodak Professional Inkjet Photo Paper, Lustre Finish weighs in at 255 gsm with a satin finish similar to e-surface papers used in traditional darkroom printing. Plus, they have the Kodak watermark printed on the back — a symbol recognized by discerning end-customers.

Both resin-based inkjet photo papers are available in various sheet and roll sizes up to 60 inches wide. Call a LexJet representative to learn more about Kodak’s modern media at 800-453-9538.

Did You Play Plinko at DscoopX? Use Your Show Special Now

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LexJet’s booth at DscoopX.

 

The LexJet crew that attended DscoopX, the two-day, 10th annual conference of the Digital Solutions Cooperative, had a great time showing off various products and techniques and meeting everyone who stopped by booth No. 317.

Taking a try at the LexJet Plinko board!
Taking a try at the LexJet Plinko board!

LexJet was among 100-plus featured industry partners at this conference for HP Graphic Arts users. More than 2,800 people attended this year’s event, and many stopped by LexJet booth, where they learned about product applications and were invited to play a round of Plinko to win one of four show specials. If you attended DscoopX and won at Plinko, be sure to use your show special promotion by March 31, 2015.

“We had the opportunity to meet the decision makers with a number of our key customers and spend time understanding what more we can do for them and what the key drivers of their business are,” says Tom Hauenstein, LexJet’s digital coating product manager. “It also gave us a chance to network with other key suppliers who, over the years, have allowed us to create better and stronger solutions for the Dscoop community.”

Speaking of solutions, Hauenstein lead a half-hour Priming 101 seminar during Dscoop titled, “A Do-It-Yourself Guide to Priming Your Own Substrates.” About 40 Dscoop participants attended the Saturday event.

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Several Avatrex applications were on display in HP’s Xplore Zone during DscoopX.

One of the mega-trends at Dscoop this year was a greater focus on unusual applications of the various products highlighted at the show. Avatrex, available through LexJet, is a printable material that can be applied to any surface and will take on the color and texture of that surface. It was a big hit at the conference and featured in HP’s Xplore Zone. Applications included a wooden wall display and a plush, leather photo book, both finished with an Avatrex-printed photo.

“This year, compared to last year, people are really looking for more value-added and things they can make for their customers,” says Anne Grbic, LexJet’s Avatrex applications specialist. “People were hungry for something different beyond two-dimensional prints.”

Tote bags with Avatrex prints.
Tote bags with Avatrex prints.

More people attending Dscoop were also interested in inkjet printing solutions, and LexJet plans to focus on latex printing solutions next year, says Tricia Ohm, LexJet senior product line manager. “We’re definitely excited about Dscoop 11,” Ohm says. “Dscoop is truly a unique community where you see cooperation between printers to help each other to understand how to grow their businesses. And HP does a fantastic job of supporting it.”

To redeem your Plinko prize, call us at 800-453-9538 no later than March 31, 2015.

Only a Few Left: Save Big on the 60-inch HP Z6200

Z6200Printer

Act fast before the last of our 60-inch encrypted HP Designjet Z6200 printers are gone. We’re offering big discounts while they last, so call your LexJet representative today for this special pricing.

With its fast-drying HP Vivid Photo Inks, the Designjet Z6200 60in printer is perfect for quick-turnaround applications like point-of-purchase displays, trade show graphics, backlit signs, canvas gallery wraps and more. Loaded with three shades of black HP inks, the Z6200 provides ideal optical density for black-and-white photo output, as well.

Plus, the encryption feature provides an additional level of data security without interfering with the day-to-day operation of the printer.

You can generate custom ICC profiles with the embedded spectrophotometer, ensuring color accuracy and consistency while providing complete coverage of SWOP, ISO, GRACOL, 3DAP, EUROSCALE, TOYO and FOGRA.

If you have additional questions or are looking to take advantage of the deep discount LexJet is offering on this 60-in printer, please call a LexJet printer specialist at 800-453-9538.

Wall Couture Makes an Impact with Man Under Water

LexJet Print-N-Stick Wall Mural

Ken Gemes Interiors creates inviting, timeless interior environments for the discerning home owner, whether that owner is ensconced in the city or wants to revitalize a more pastoral location.

Having recently moved to the firm’s new location in Mount Vernon, N.Y., founder and president Ken Gemes transformed a warehouse space into a showcase of the firm’s design expertise. One of the pivotal components of the new space is a 15-foot-wide by 9 1/2-foot tall conference room wall mural from décor specialist Soicher Marin, based in Sarasota, Fla.

Soicher Marin has developed a line of wall coverings called Wall Couture™ that combines LexJet’s Print-N-Stick Fabric as the base material with designs, patterns, photos, art and graphics from Soicher Marin’s extensive art library, each uniquely selected and custom-printed for the client’s environment.

One of the benefits of Wall Couture/Print-N-Stick is its ease of use: it’s repositionable, removable and re-usable, and much easier to apply than traditional wallpaper or adhesive-backed vinyl. In this case, Soicher Marin printed the photograph, Man Under Water, in eight 28-inch-wide panels and sent the panels to Ken Gemes Interiors.

“Soicher Marin gave us excellent instructions and the mural went up without a hitch,” says Gemes. “The image is a real show-stopper in the conference room, and adds a big wow factor to our space.”

Soicher Marin’s Katie Bellinder says the key to a seamless application is in the overlap. “We print an inch overlap so that when they apply it to the wall, you put the first panel down, then the second one next to it with an inch of overlap, and so forth for each subsequent panel,” she says. “Then, you take a straight edge and cut off the overlaps so that you have perfect seams that don’t show. It’s not like traditional wallpaper, where you almost always have leftover material you won’t use. We print only what they need.”

The mural was printed on Soicher Marin’s HP Latex 260 Printer. Bellinder says the latex inks provide additional durability, and that scuff marks and dirt are easily removed with a Mr. Clean Magic Eraser.