Customize the Holidays with Canvas, Wrapping Paper & More

Consumers have grown quite savvy when it comes to the art of gift-giving. There was a time when it was “the thought that counts,” which often led to frantic last-minute shopping trips for generic, boring trinkets. With the advent of digitally printable media like LexJet Sunset by Fredrix Matte Canvas or EnduraFab Stretch, customization has become one of the easiest ways to give meaningful gifts that express individuality and creativity.

Print service providers can help customers take ideas and turn them into personal, heartfelt pieces, creating a one-of-a-kind gift that will likely stay in the family for generations.

With such a thoughtful gift, why let the customer wrap it in store-bought wrapping paper? Take them on a fully customized journey: from the heart on the inside to the art on the outside.

HP Satin Wrapping Paper provides a completely unique gift-giving experience for your customers by adding text and images to the sturdy, satin-finished paper. Imagine wrapping a Christmas gift with paper that shows the kids’ evolution of Santa pictures through the years, or the fun and quirky dating history of a couple who will be celebrating their first holiday season as newlyweds.

Christmas and Hanukkah are right around the corner, with Valentine’s Day shortly thereafter, all of which means customized requests are sure to begin soon, if they haven’t already. Don’t miss out on the opportunity to make your customer the family hero by partnering the ultimate customized wrapping paper with the ultimate customized gift.

This versatile FSC®-certified paper is not only the perfect add-on for customized holiday orders, but it is also ideal for year-round POP and poster printing because it drys quickly – which reduces smudging – and stays intact when handling.

HP Satin Wrapping Paper comes in 500-foot rolls that can be used with HP Latex, PageWide and Z-series production printers, and 30-in x 150-foot rolls, that can be used on smaller aqueous printers.

Another fun customization idea comes from Kathy Ogg of Re-Image Printing. This room looks like a warm and cozy scene, but you won’t find many fireplaces in Ogg’s Florida town. Instead, she used LexJet Print-N-Stick Fabric to print the holly-jolly wall mural, pictured at left. “The only things actually 3-dimensional on this wall are the K, M and J stockings,” she says.

Print-N-Stick is available in aqueous and solvent-compatible versions, and is a fast and easy solution that goes up easily and comes down without leaving any residue behind.

“Print-N-Stick is the most fun material I’ve ever printed to, and I love how versatile it is,” Ogg says. “It’s truly removable without peeling paint or damaging wall behind it. It breaths better to adhere to textured walls.”

If you have any questions about customized printing, call your LexJet sales representative at 800-453-9538 or visit us at LexJet.com.

SGIA Recap: Connecting Customers to the Latest Innovations

Looking back at the 2018 SGIA Expo at the Las Vegas Convention Center, we can’t help but recognize all the innovation and exciting launches the show had to offer to the 22,000-plus attendees of the show. The chatter in the LexJet booth focused on major trends like augmented reality, printable fabric and the launch of the HP Adhesive Vinyl and Laminate line.

“A lot of people were looking for fabric — and not just for dye-sub, but for latex and solvent, too,” says Nichole Danzig, LexJet sales representative. “I also had someone who owns a music company looking for an acoustic-rated printable fabric — and we happen to have the EnduraFab, which just received acoustic rating.”

Using AR to visualize banner prints.

Prior to the show, we partnered with Big Picture magazine to create a print ad that included augmented reality in its October edition. In our booth, we showed how our AR app can help print shops visualize equipment, such as printers and cutters, in their shops. Plus, they can use the app to display how certain signage will look in a space, and they could “look inside” our display walls to see how they were constructed.

“Several dozen people got to experience the AR app developed specifically for the show, and the response was overwhelmingly positive,” says Jason Nelson, who heads up augmented reality for LexJet’s parent company, S-One. “People were very enthusiastic about the potential of AR, the ease of using the experience we developed and the opportunities this technology could create for their company.”

Digitally printed fabrics from Kornit.

We were thrilled to feature some great, cutting-edge products from our partners, including the award-winning, printable metal panels at ChromaLuxe and high-end wallcoverings at Vescom, and we ventured out to the creative booths by Kornit, Palram, Fredrix and HP.

“I was really blown away by the fabric selections and the quality, and how big the crowds seem to be around them, especially for apparel,” Danzig says.

SGIA was a great opportunity to continue discussions about LexJet’s focus on customer intimacy. “A lot of people responded well to the fact that we help them with every aspect of their business,” Danzig says. “We help them with market trends, consolidate inventory, keeping cost down — we’re not just selling them products.”

LexJet’s Matt Bailey and Brian Feeney demonstrate the GOframe stretcher bar system.

Fellow LexJet sales specialist Matt Bailey agreed: “I had one guy ask me the best way to sell dye-sub to his customers, in regards to the ChromaLuxe metal panels, which is a really great question,” he says. “You have to focus on the quality. Sure, you can get a UV print on metal, but the quality is not as good as dye-sub to metal. You have to think of it as a piece of art.”

We showcased two major launches from our partners at HP, including the competitively priced HP Adhesive Vinyl and Laminate line of products as well as the SGIA Product of the Year, Textiles-Canvas award-winning HP Recycled Satin Canvas.

“The price point was big with the vinyl,” Bailey says. “They couldn’t afford not to consider it. Those savings will really add up over the course of the year. If you’re buying by the pallet, you’re going to save a ton.”

If you missed SGIA, give us a call at 800-453-9538 to learn about all the top launches and product trends we featured.