At today’s ISA Sign Expo kickoff in Las Vegas, HP announces its new HP Latex Print and Cut solution, featuring two special equipment bundles with the HP Latex 315 54-inch printer and HP Latex 54 Cutter, and the HP Latex 335 64-inch printer and HP Latex 64 Cutter. Both bundles also include HP FlexiPrint and Cut RIP for a streamlined workflow.

The new print-and-cut bundle solution will be available to the market on June 5, 2017.

HP is positioning this new latex bundle to compete with Roland and Mimaki solvent integrated print/cut devices. The bundles, HP says, allow print providers up to 50 percent faster production and the ability to print and cut, utilizing the two separate machines simultaneously, as opposed to the print or cut that the solvent machines offer.

The HP latex printer and cutter solution opens opportunities for printers to offer new applications for their customers, like stickers, cut-out window graphics, wall decals, magnets and even customizable clothing, when utilizing a heat press, as well.