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Posted on by Regan Dickinson Posted in News & Trends, Tips & Tricks
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Learn about Latex Printing at HP Latex Academy, Sept. 24-25

HP Latex AcademyHP’s next Latex Academy 2.0 will be held Sept. 24-25 at the company’s Graphic Arts Experience Center in Alpharetta, Ga., near Atlanta.

Attendees who sign a Letter of Intent at the event will receive an additional $2,500 off the HP Latex 260 Printer. Add that to the $1,000 instant rebate already being offered by HP and you’re looking at $3,500 in savings on the HP Latex 260.

HP will also pick up your hotel stay, dinner and transportation to and from the airport. All you’re responsible for is getting there. The Academy will detail all the ins and outs of latex inkjet printing with HP’s Latex 210 61″ Printer, Latex 260 61″ Printer and the Latex 280 104″ Printer.

HP says attendees will gain a better understanding of the printing technology platforms, learn the latest about media from HP and third-party sources and network with HP technology experts.

HP experts will also discuss the application versatility of the printers, their productivity and ease of use, the environmental benefits of the technology and how to justify your investment based on HP’s ROI calculations to position its L2 series within the production environment.

To register and for more details on the agenda, location information, directions and more, click here and be sure to tell them that LexJet sent you.

Posted on by Regan Dickinson Posted in News & Trends, Technology & Products, Tips & Tricks
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HP Latex Academy: Everything it’s Cracked up to be and More

HP Latex Academy with LexJet
LexJet customer specialists that attended HP Latex Academy last week were not only impressed with the professionalism of the event, but more importantly, the depth and breadth of information provided by HP trainers and experts. Photo by Kara Work

 

Last week, LexJet sent a group of its customer specialists to Alpharetta, Ga., home of the HP Graphic Arts Experience Center, to receive more in-depth and hands-on training on HP’s line of Latex printers, including the Latex 210 61″ Printer, Latex 260 61″ Printer and Latex 280 104″ Printer.

HP Latex Academy with LexJetThe crew was also charged with finding out if HP’s Latex Academy is good use of your time if you either own an HP Latex printer or are interested in procuring one for print production. The overwhelming response from the LexJeters who attended was a resounding, “Yes!”

Joe Pudlo, one of the LexJet customer specialists who attended said: “Latex training consisted of both classroom and hands-on applications. Our trainer was extremely thorough and knowledgeable; he has tested a majority of inkjet media on the market.”

This shows a continuous image printed on a variety of inkjet media with an HP Latex printer at HP Latex Academy.
This shows a continuous image printed on a variety of inkjet media with a Latex printer at HP Latex Academy.

The next HP Latex Academy for HP Designjet L2 Printers with LexJet, which you’re invited to attend, is Oct. 2-3 (call 800-453-9538 for more information). Like the LexJet representatives who just attended the Academy, you’ll learn the ins and outs of this technology, including crucial marketing and production tips to ensure a growing and profitable market for your work.

Among other production-oriented tips and tricks, LexJet customer specialist Kara Work says that she learned about the free HP WallArt software solution and how it makes laying out a wall mural simple, HP’s PVC-free Wall Paper for a sustainable and easy-to-apply wall covering alternative, that Latex works great for backlits and for printing LexJet Clear PreLume HD (more on that in the next post), and a lot about which applications are showing growth in the market.

In addition to gaining a greater understanding of the L260 and L280 print technology platforms, learning about the latest in media from HP and third-party sources and networking with HP technology experts, you’ll also learn about:

  • The variety of applications and media you can use to grow your business, from signage and fabric graphics to wall coverings and vehicle and window graphics
  • Find out how Latex increases productivity with no dry times, no downtown, reduced operating costs and overnight unassisted printing
  • ROI plus, with examples that show ROI calculations for production printing

If you’re interested in scheduling an appointment for some time other than the official Latex Academy dates, or would like to join us Oct. 2-3, contact a LexJet customer specialist at 800-453-9538.

And, be sure to check back here at the LexJet Blog for the latest profiles of some of our most popular inkjet materials so you can further expand your application capabilities.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Building Business with In-House Inkjet Printing and Samples at Arc Studios

Printing Promotional Graphics with an Inkjet PrinterAaron Thomason, owner of Arc Studios Photography in Dalton, Ga., knows the value of a print. It’s what helps showcase and sell his artistic portrait photography.

With a variety of inkjet-printable media from which to choose through LexJet, Thomason is able to present his work in a variety of formats, each with its own unique look.

“I don’t have to do any advertising other than the promotional printing I do for my studio and storefront. I can place a banner stand next to the street so people driving by can see it, so I get a lot of people stopping in who saw it when they drove or walked by the studio,” says Thomason. “I typically use a big image with just a few simple words so that my studio is in the back of their mind when they need something I can provide.”

For banner stands, Thomason uses a LexJet Blizzard Outdoor Stand with LexJet TOUGHcoat Water-Resistant Polypropylene, and on his storefront windows he uses Photo Tex Repositionable Fabric. “I change those images up regularly and they work great. They see some rain and other weather, but the images have held up fine,” says Thomason.

Printing Promotional Graphics Inkjet PrinterOn the inside of the studio, Thomason showcases canvas gallery wraps printed on either LexJet Sunset Reserve Bright Matte Canvas or LexJet Sunset Production Matte Canvas, and Photo Tex for wall murals.

He also uses LexJet Sunset Photo Metallic Paper for images that lend themselves to the pearlescent pop of the paper.

“Before I started doing my own printing I was lucky if I sold one canvas print per session. Now I’m able to sell three or four canvases per portrait client since I was able to bring the price down by doing it in-house,” explains Thomason. “We stretch the canvas here on a 1 1/2″ frame and add the UV coating, so I’m able to produce canvas less expensively for my customers, deliver it on time and ultimately sell more canvas.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Marketing Mystery Solved with Perforated Window Film

LexJet Aqueous Perforated Window VinylFort Stewart’s Family & MWR Marketing team found the ideal solution to a vexing mystery: how to attract as many people as possible to an upcoming murder mystery dinner theater at the army installation near Savannah, Ga.?

The answer was to advertise it on the glass doors leading into the venue that will host the dinner theater this Friday. With one answer down, the next question was how to get the advertising graphic, designed by marketing director Kathy Milley, on the window.

Molly Cooke of Fort Stewart Family & MWR Marketing found that answer at LexJet through her customer specialist Vincent Bejar, who recommended LexJet Aqueous Perforated Window Vinyl (70/30) for the project.

“We were trying to get as much interest in the event as possible, so we ordered this awesome film and this was our first project with it,” says Cooke. “Vincent told us what settings to use on our Canon iPF9100 printer, we printed it, cut it out and applied it.”

Cooke adds that the application went smoothly, particularly given that this was their first attempt applying a window graphic. She says it was easy to smooth out the bubbles in the perforated window vinyl during application. Obviously applied in two pieces, the graphic was adhered to the window from the middle to the outside of each glass door.

“We’re stoked about how this turned out, which is at a facility on the installation called Club Stewart where the event will take place. There’s a restaurant called Thunder Run inside the facility and they host a number of events in it as well,” explains Cooke. “People go through those doors every day at lunch so we thought it was a great location to apply it. Everyone who’s seen it on the door think it’s the coolest thing ever. We’ve gotten great response and ordered a couple more rolls because people want to use it for other promotions. It’s very beneficial to us for marketing events.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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A Welcome Sight: Promoting Georgia and Photography at the Border

Photo art prints on canvas

Veteran professional photographer Lee Cathey, who owns Multi-Image Studio in La Grange, Ga., will be hanging his work at a Georgia welcome center near the Alabama border this week. The welcome center, located down the road in West Point, was looking for unique photography to bring added interest to all things Georgia.

Photo art inkjet printing on canvasWith a combination of scenic Georgia shots – including nighttime and aerial views – Cathey answered the call from the welcome center. Well known in the area for his 30-plus years of commercial work, Cathey was the logical choice to add visual punch to the center.

Cathey chose about ten images, which he calls “chamber of commerce type photos,” and printed them on LexJet Sunset Select Matte Canvas with his Canon iPF8100. “It’s kind of crafty with the half-inch wrap on float frames I made for this project,” he says. “And, it helps promote the welcome center and my own giclee printing services and photography. It’s all about networking and if I pick up a customer or two it’s a good thing.”

Reproducing fine art photos with inkjet printing on canvasThe prints were finished with LexJet Sunset Gloss Coating and Sunset Satin Coating. At times, he says, he mixes the two coatings – 70 percent Gloss and 30 percent Satin – to get just the right sheen he’s after. “You get a little bit of contrast that way and the prints look nicer to me,” he adds. “I had just been spraying with aerosols before and I wasn’t real happy with that. It’s more economical, it looks better and it’s more consistent with the Sunset coatings and the sprayer. I’ve been tickled with the Sunset products.”

The canvas wraps range from about 35 inches wide to 16” x 20”. Most of the prints are in the 20” x 24” range. “I’ve got about ten prints and I’m debating whether or not I have space for that many,” says Cathey. He’ll find out on Thursday when he hangs the prints at the welcome center. His exhibition is expected to run through Dec. 31.