Making the Cut: 3 Ways to Get Creative with a Graphtec Cutter

Printers and laminators are standard equipment for PSPs, but often overlooked is the cutting plotter. Adding a Graphtec cutter to your print shop provides your customers with additional ways to explore their creativity.

We explore three ways that a cutter can increase your versatility:

  • Decals – Creating decals involves two different types of cuts: a perforated (perf) cut in the release liner that pop out the decals for easy resale and a kiss (die) cut for the sticker image that will easily separate from the release liner at the time of install.
  • Packaging and labels – The great thing about inkjet printing is the ability to offer personalization for small quantities. If you have a customer requesting a short run of stickers to personalize water bottles, notebooks or any other items, you can easily die cut the labels and send the labels to your client for the final step in the customization project.
  • POP Graphics – Perf cutting cardstock or other media gives you the opportunity to create POP/POS graphics with fold lines for easy display set up.

While cutters work with all types of media, there are some types like high gloss, reflective or highly textured surfaces that can sometimes be difficult to kiss cut or perf cut with accuracy. If you work with those types of substrates and have trouble with registration marks, the Graphtec cutter has Intelligent Scan Mode (ISM) technology that improves the detection for more accurate cutting.

If you would like more information about Graphtec cutters, contact a sales specialist at 800-453-9538 or visit LexJet.com today.

LexJet Now Carries GBC Laminating and Binding Supplies and Equipment

General Binding Corporation (GBC) has selected LexJet as a reseller of its laminating and binding products. Professionals in the wide format, government, corporate in-house, commercial and photography printing markets now have access to GBC’s full line of products at LexJet, including laminates and coatings, mounting adhesives, laminators, backers and binding equipment and supplies.

Laminates, laminators and binding equipment and supplies“GBC’s products are an excellent complement to our wide-format inkjet product line, and allow our customers who have binding operations to access everything they need from one source,” says John Lane, LexJet vice president. “Companies and imaging professionals that use GBC products also have access to our Nationwide Delivery Network for one-day shipping to most of the contiguous U.S., free and unlimited product and technical support and the thousands of other products we carry.”

More than 450 GBC products will be available at LexJet, including GBC’s popular Arctic and Octiva laminates and adhesives for large format printing. LexJet is hiring and training additional customer specialists to ensure the company keeps its Customer Service Promise to provide the best customer experience in the industry.

“Our focus is on our customers, and while that may be a cliché, we put that into practice by providing each of our customer specialists with in-depth, hands-on training so they can troubleshoot practically any situation,” says Jeff Leto, LexJet product manager. “Plus, we spend a lot of time with ongoing training to make sure our customers are not only getting the support they need, but the best product and product combination recommendations that will save them time and money.”

GBC products are in the process of being stocked throughout LexJet’s Nationwide Delivery Network for purchase by phone or online at www.lexjet.com. For more information about GBC’s product line at LexJet and the availability of specific products, contact a LexJet customer specialist at 800-453-9538. 

LexJet’s 2011 Capital Equipment Earnback Program

If you’re in the market for new inkjet printing and finishing equipment, check out LexJet’s Capital Equipment Earnback Program (CEEP) for 2011. The program gives you the opportunity to buy or lease needed equipment and receive rebates to offset the purchase of the equipment.

When you purchase equipment from LexJet you’ll receive a 5 percent quarterly rebate on qualified LexJet branded products for three years or up to the price of the purchased equipment, including the warranty, with no initial minimum or quarterly purchase requirements.

Qualifying equipment includes Canon iPF, Epson Stylus Pro and HP Z Series printers, laminators and any other capital equipment that may be available for LexJet to sell. The equipment may be leased or purchased outright and you can use your own leasing company or take advantage of one of LexJet’s approved leasing companies.

For more information and to enroll in the program, contact a LexJet account specialist at 800-453-9538.