Tradeshow Trends: How to Standout in a Crowd

There was a time when walking around a tradeshow was quite monotonous, not much creativity in the messaging or use of products from designers. Everyone was using flat graphics printed on paper – laminated for protection and glare-reduction, of course – displayed on a banner stand or two.

Times, audiences and products have changed, which means that tradeshow designers had to keep up with the demands of more sophisticated crowds. According to Statista, tradeshows are still one of the top activities for business-to-business marketing, generating nearly $13 billion in revenue in 2016.

If you’ve attended a tradeshow lately, you may have noticed that companies are building fully functional worlds on their plot of land on the convention floor. The reason for such a dramatic shift in attention-grabbing designs is because more than 80 percent of attendees are directly involved with purchasing decisions, according to Statista’s report.

Access to current print technologies such as latex and dye-sub allows for booth designers to expand their storytelling ideas, given such limited space and narrow window of time to capture the imagination of the attendees and draw them into the booth.

Many LexJet customers are using a variety of products and applications for tradeshows and we’ve included some of their favorites when it comes to producing show-stopping, conversation-inducing booths:

  • ChromaLuxe dye-sub aluminum panels boast beautiful photographic images to create décor or custom table tops where visitors relax and enjoy the artistry of the booth.
  • Graphics produced with latex-compatible EnduraFabTM textiles are lightweight and easy to install. EnduraFabTM Frontlit can be used to create banners or table skirts, or use EnduraFabTM Stretch in an SEG frame as an alternative to acrylic cardholders.
  • For soft, backlit graphics, HP Durable Backlit Fabric is another lightweight solution that creates crisp photographic images using latex technology.
  • The Avery Dennison MPI 2600 Series Wall Films can add texture and life to the temporary walls that dominate the tradeshow floor with graphics printed on eco-solvent or latex printers.

If you are looking for new products to explore, call your LexJet sales specialist at 800-453-9538 today.

New for Dye-Sub: InFuze™ Transfer Papers from LexJet

Transfer paper is a vital element in the dye-sublimation printing process, and any dye-sub printer knows. At LexJet, we’ve developed the InFuze™ line of dye-sub transfer papers with a proprietary microporous ink-receptive coating that handles and performs better than other papers on the market.

The microporous coating is different because when the ink is printed, it sits on top of the paper, rather than soaking into the paper, like other papers that are considered “swellable.” The LexJet InFuze™ line of papers won’t cockle the way others do, and it’s a lay-flat, fast-dry solution that makes transferring easier. The coating also helps to minimize ghosting of the image, even with heavy ink loads.

With the InFuze™ line, we’re offering four transfer papers that provide good imaging and easy release, and cover a wide range of substrate applications to optimize your dye-sub capabilities:

LexJet InFuze™ Multipurpose Dye Sublimation Paper: Ideal for transferring on flexible fabric or rigid substrates, like mugs, promotional items, banners, snowboards and more.

LexJet InFuze™ Textile Dye Sublimation Paper: Suitable for a wide range of flexible polyester fabrics for fast fashion, sportswear, banners, flags and other soft signage.

LexJet InFuze™ Apparel Dye Sublimation Paper: Made with a tacky surface that’s designed to prevent slippage between transfer paper and elastic-type textiles, like moisture-wicking, quick-dry performance sports apparel.

LexJet InFuze™ Rigid Substrate Dye-Sublimation Paper: Approved by ChromaLuxe® as an optimized transfer paper for metal panels used for wall art, table tops, high-end photo art and more.

Give one of our print specialists a call at 800-453-9538 to learn more about the advantages of these new papers. They can also help you discover the possibilities and new business opportunities that dye-sub printing offers. Visit our dye-sub page to learn more about the full dye-sub solution we offer, including printers, inks, transfer papers, ChromaLuxe® panels and heat presses.

Now Available at LexJet: FLEXA SUBLIMAX 170 & 170T Heat Calender for Dye-Sub Printing

We’ve added an integral piece of the dye-sublimation puzzle to our line-up: both the FLEXA Sublimax 170 and 170T (with table) are now available. These heat calenders offer an oil-heated drum design that ensures temperature uniformity for thermic transfer, resulting in high-quality and long-lasting printed fabric.

With three operating modes, the Sublimax 170 is suitable for high production (roll-to-roll), single piece (Sublimax 170T only) and “reactivation and fixing” of sublimated colors already printed directly on fabrics.

Versatile applications include:

  • Curtains and interior decorations such as cushions (high-volume)
  • Sports shirts and garments
  • Promotional items
  • Exhibition stands and shop decorations
  • Fashion, bags, purses
  • Flags

For more details, download this information sheet or watch the video above and call a LexJet representative at 800-453-9538 for personalized assistance.

We’ve Added Epson Dye-Sub and ChromaLuxe Products to Portfolio

We’re excited to announce that LexJet now offers a complete solution for digital dye-sublimation printing. We’ve been appointed as an authorized reseller for Epson dye-sub printers and transfer papers, as well as the popular ChromaLuxe aluminum photo panels.

Epson SureColor 7200
Epson SureColor 7200

Our initial dye-sub roll out will be featured at ISA Sign Expo later this month, and will include:

The full portfolio can be viewed at LexJet.com/DyeSub