Stand Out in the Décor Printing Field

These days, it seems like every wide-format print shop is trying to elbow into the décor market. That shouldn’t discourage you from finding your niche in this ever-expanding segment. We’ve compiled four key tips to help you find your place … and then stand out from the crowd.

State your case. Be sure the world knows that you’re offering new services. You can do that with a new tagline after your business name on your printed materials, business cards and website. Don’t forget to update your bio on social media accounts to include your offerings, too. Check out Full Color’s Twitter bio, for instance. You never know where potential customers will look to discover more information about your business before they ever pick up the phone or stop by.

Show off your work. In the décor market, nothing sells printing services better than printed samples. If you’ve got room in your shop, cover a wall with the new customizable wallcovering you’re offering. If you don’t have a free wall, consider stretching printed wallcovering over stretcher bars (like GOframe), to provide a nice-looking work sample. When working on a project for a client, pull out your phone and take before and after photos for your portfolio. If your client is willing, be sure to post them on social media with all the appropriate hashtags (#beforeandafter #decorprinting #interiordesign, etc.). If you’re not into posting your projects, give us a call at 941-256-7915, and we’ll happily feature you on the LexJet blog!

Get specialized. You can truly set yourself apart by offering something unusual in the market. LexJet has long-been known as a provider of specialty products, and we can help fine tune your services. We’ve seen some genius ideas from our customers. Check out our blog on Bumblejax, featuring the face-mounted photo displays utilizing LexJet Sunset Photo Metallic PaperCrystalClear Permanent Adhesive and various widths of acrylic. We were also inspired by the bar stools and bar tops that Jamie Birch crafted using LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack. And who could forget Michael Macone’s lamp shades printed on LexJet Sunset Textured Fine Art Paper 310g? If you’re creative with what you can do with print, you can develop a one-of-a-kind business.

Build demand. Sometimes being able to sell a new idea is simply letting people know it can be done. Consider visiting business networking groups or interior design associations to let them know what you can do. Bring samples and fresh ideas. Be willing to write for their blogs or give a mini demonstration.

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ChromaLuxe Panels for Décor: Personalization Is Always in Style

As the year starts to wane, décor magazine editors often start compiling chic trends anticipated for the upcoming year. However, for some designers – like Nate Berkus – a trend that is always relevant is individuality and personal style. In an interview with Atlanta Magazine in 2017, Berkus said your space “should remind you of the people you love and have loved, or the places that you’ve been or wish to go.”

What better way to follow Berkus’ advice than helping customers decorate their homes with meaningful art pieces created from images of family members or important places? With ChromaLuxe Aluminum Photo Panels or ChromaLuxe EXT, you can turn family portraits and vacation pictures into personalized art décor.

ChromaLuxe panels utilize dye-sublimation technology, which means the image is sublimated into the panel, so it is protected from indirect sunlight and other environmental factors indoors, while ChromaLuxe EXT panels have additional UV protection when the artwork is displayed in the outdoor elements.

With multiple display options available, ChromaLuxe prints make great housewarming or wedding gifts, are perfect décor for family reunions and provide a little piece of home for students who are looking to brighten up the drab walls of a college dorm room or apartment.

If you are interested in learning more about how to create dye-sub art, or any of the components of the process, including ChromaLuxe Aluminum Panels, Epson F-Series printers or LexJet InFuze paper, visit LexJet.com/dyesub or call 800-453-9538 and speak with one of our specialists today.

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.

Cheat Sheet: The Scoop on Our ISA Sign Expo Booth

Our ISA Sign Expo booth got a lot of buzz last week in Las Vegas. We’ve put together a cheat sheet that shows the innovative ways we used various products to create our Décor, Hospitality & Retail spaces.

On this page, you’ll discover how we maximized our new dye-sublimation solutions in the Blue Stone Grill; wall mural, banner and face-mounting techniques in our Blue Essentials room; and the latest wallcovering and canvas options in our residential space.

Plus, it’s not too late to take advantage of our ISA Show Specials, with discounts up to 30% on some of our newest and hottest products, as well as rebates on printers and equipment. Read about all the show specials on the LexJet blog. Offers valid through April 30, 2017.

Want to learn how you can use these ideas and products to expand your business? Give LexJet a call at 800-453-9538.

The Décor Guide: Our Go-To Products

In the burgeoning market of décor, the possibility for creative application is quickly expanding, and advances in technology have increased the selection of products available. To help you navigate this process, we’ve created a page of the Top Décor Products You Need Now as an easy guide to the essential tools for this growing business opportunity.

From Wall Murals to Floor Graphics, we highlight the décor products that will offer your customers a range of creative, artistic and eye-catching media.

Check out this new décor page today for information on products for:

  • Wall Murals
  • Canvas Prints
  • Window Shades & Room Dividers
  • Window Graphics
  • Floor Graphics
  • Lamp Shades
  • Tapestries

Click HERE to go to the products page!

Clinging to Creativity: Whole Foods Raises the Bar on In-Store Décor

Known for its creative and colorful signage, Whole Foods’ South Region has a four-person team of artists dedicated to the creation of innovative décor. Anyone who has visited one of their locations is familiar with the vibrant, modern signs and advertisements. And with its in-house printing facilities, this store is an enthusiastic customer of both the LexJet Promo-Point Window Cling and Decals.

jar labels“The teams love them,” says graphic artist Whitney Harlos at the Chapel Hill location, “They’re perfect for patches on signage for when the artist isn’t here, custom signage on glass and mirrored fixtures, chalkboard materials of all sizes, and low-temp coolers.”