Welcome to 2018! As we begin the new year, we take a look at what’s hot now in wide-format printing and what’s going to gain traction in the coming months. Our team provided insight on what they see as the growing trends for 2018, so we can help you be prepared with the media and equipment you need to meet your customers’ evolving demands.
1. Digital Keeps Growing: During the past two decades, we were at the forefront as digital took the lead in the graphics, photography and signage markets. Now, we’re watching digital printing make new inroads in industries that range from décor to flexible packaging. In the same way digital printing made signage faster and more customized than technologies of the past, we’re going to see that advantage work for short-run, super customized, more quickly produced fabrics for applications such as signage, upholstery, drapery, bedding, accessories, fast fashion and much more.
Because digital allows a file to print directly to a substrate without expensive plate setup, short- or even micro-runs are a whole new possibility for fabric, specifically. With these shorter run possibilities, we anticipate more fabric printing here in the U.S., rather than mass production off-shore that equates to tons of inventory on shelves here. One-off digital printing means your customers no longer need to stock all that inventory from overseas.