Printers and laminators are standard equipment for PSPs, but often overlooked is the cutting plotter. Adding a Graphtec cutter to your print shop provides your customers with additional ways to explore their creativity.

We explore three ways that a cutter can increase your versatility:

• Decals – Creating decals involves two different types of cuts: a perforated (perf) cut in the release liner that pop out the decals for easy resale and a kiss (die) cut for the sticker image that will easily separate from the release liner at the time of install.
• Packaging and labels – The great thing about inkjet printing is the ability to offer personalization for small quantities. If you have a customer requesting a short run of stickers to personalize water bottles, notebooks or any other items, you can easily die cut the labels and send the labels to your client for the final step in the customization project.
• POP Graphics – Perf cutting cardstock or other media gives you the opportunity to create POP/POS graphics with fold lines for easy display set up.

While cutters work with all types of media, there are some types like high gloss, reflective or highly textured surfaces that can sometimes be difficult to kiss cut or perf cut with accuracy. If you work with those types of substrates and have trouble with registration marks, the Graphtec cutter has Intelligent Scan Mode (ISM) technology that improves the detection for more accurate cutting.

If you would like more information about Graphtec cutters, contact a sales specialist at 800-453-9538 or visit LexJet.com today.