The last time we checked in with INK Outside the Box, Bozeman, Mont., and its ongoing project with local pet store Dee-O-Gee, the sign code restricting window murals was still up in the air, but INK Outside the Box was aiming to change that. What wasn’t up in the air was the success of the project, which has led to a change in the sign code.
Justin Lind of INK Outside the Box says Dee-O-Gee has been able to attribute a 35 percent increase in the pet store’s business since the murals went up last year. Over the past year INK Outside the Box has added thematic touches to the original murals that draw additional interest and anticipation from residents, tourists and other passersby in Bozeman. Moreover, INK Outside the Box has realized additional business due to the visibility of the project, not to mention the added revenue from simply changing the mural every season.
“We’re getting a huge response. A lot of Dee-O-Gee’s client base is always curious about what the next theme is going to be. We have a lot of tourists that come through and they’re interested in it as well,” says Lind. “And, all we have to do is tell one of our potential clients that we printed the dogs and they always recognize the project. It was a hot topic for awhile in the paper; it definitely gives us a lot more clout with our customer base, especially customers who have never done business with us before.”
The latest theme, shown here, celebrates spring in the Bozeman area, where the rivers begin to flow from snow melt and fly fishing is king. INK Outside the Box will reveal the summer motif in the next couple of weeks. As Lind puts it, “Summer is finally arriving here in Montana.”
The thematic accessories, such as the hats and fly fishing gear of the spring-themed dogs, are printed on LexJet Simple Low Tack White Vinyl with INK Outside the Box’s HP UV curable printer then die-cut on a Mimaki plotter. Transfer tape is applied to the die-cut images so the customer can easily apply them on top of the original base image, which is about 92 in. x 92 in. The fly fisherman vest is about 24 in. x 36 in., to give you some idea of scale.