HP Adhesive Vinyl Case Studies: ‘The Easiest I’ve Ever Used’

Shannon Norwood of Fullmoon Graphics in Athens, Tenn., has been making graphics for race cars for more than 22 years. Recently, his LexJet sales representative, Dave Mayer, told him about the new HP Adhesive Vinyl products. “At first, I was hesitant to switch,” Norwood says. “I’d never had any complaints, but nobody ever said anything about the other stuff I’ve used.”

That’s not the case anymore. “I have one driver who usually installs his own graphics,” he says. “After I switched to the HP vinyl, he called me and wanted to know what material I’d used to print his images. I was initially worried. Usually, nobody asks. I asked him why and I knew I’d get a straight answer from him because he’s very blunt. He said ‘I love it! It went on so easy, it almost falls on. It’s the easiest I’ve ever used.’ I was glad to hear it.”

Norwood orders 2-3 rolls a week, using the HP Prime Gloss Air GP with both the HP Gloss and Matte Polymeric Overlaminates, depending upon his customers’ requests. “I used the matte finish for a rust effect on a car and the finish was perfect. After all, you don’t want glossy rust. Some matte finishes are too coarse and when you take pictures at night, there’s a glare.”

Norwood created a faux rust look using HP Matte Polymeric Overlaminate

While he has been getting positive feedback from his customers who install their own work, it’s the person who is doing the printing who is the hardest to please: himself. “It prints much brighter than my last vinyl. My colors seem to pop better. Also, the images don’t have the mottled look,” he says. “My ink goes on real heavy and on other products, it would look like it was puddling. When I print with this on my 64-in Mutoh, the image is completely smooth, no mottling.”

With drivers all over the country, from Blue Ridge, Ga., to Arizona, to Mississippi, Norwood says that all of them tell him the product is a dream to install. “Nearly everyone tells me it almost installs itself, it’s so easy. All of my guys have worked with products from 3M and other brands.”

If you are working with adhesive vinyl and laminates and would like to learn more about the benefits of the HP Vinyl portfolio, call us today at 800-453-9538 or visit LexJet.com.

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