Get to Know LexJet and CoolerTags at NBWA

If you’re headed to NBWA’s 78th Annual Convention and Trade Show, Oct. 11-14 in Las Vegas, the annual conference of America’s beer distributors, keep an eye out for LexJet in booth 827, where we’ll be demonstrating the Epson SureColor F2000 high-performance direct-to-garment T-shirt printer.

Also, if you’re not familiar with CoolerTags, the NBWA show is a great time to check them out. They’ll be on-hand in booth 938 demonstrating their easy-to-use online software that allows distributors to print retail shelf price tags themselves on custom-designed tag stock. Users can upload their logo so sales tags in the cooler match up with their company branding, creating a seamless experience for the consumer.

A Better Way to Produce Cooler/Shelf Tags provides and automated and consistent system for printing out cooler and shelf tags.

The cooler tag is the beverage industry’s dirty little secret. It is often inconsistent with the overall marketing image that has brought the consumer to the precipice of a buying decision at the point of sale. The challenge for most distributors is that producing these colorful shelf strips is typically very time consuming and difficult to set up., an intuitive and easy-to-use Web-based software, allows distributors to print retail shelf price tags in-house on custom designed tag stock quickly, efficiently and consistently. Simply load the product information, package information and upload the appropriate logos.

The information created is stored on a secure server and is used to generate the final Cooler Tag sheet. Click save and move on to the next product, continuing until all of the tags for that store are completed. The initial setup typically takes less than an hour, depending on the number of items to be loaded. After setup, you’re ready to create Cooler Tag sheets for each store on a laser printer.

Many distributors have shifted the responsibility of managing and producing shelf tags from the print shop to their sales reps. With the ability to save templates, the user loads the initial information needed for each account and can upload to reprint or to make changes or additions. User Tip: For those of you already using the software, here’s a nice time-saving tip… When a user is making tags for a certain brand and will need several different package types for the same brand, use the Persist function (circled in red in the accompanying screen capture).

When you select the Persist box you will only need to choose the product once. will automatically choose that product for the next item so you’ll only need to select the desired package and price and then save.

This is a real time-saver for large projects. For example, let’s say you’re making cooler tags for Miller Lite and you need: 6 Pack Cans, 12 Pack Cans, 24 Pack Cans and 36 Pack Cans. You only have to choose the product (Miller Lite) once with the Persist box checked to apply it to all of different packs instead of applying the logo separately for each one.

Use the Persist function to label a variety of different packaging options with one brand.

For more information about integrating into your workflow, contact a LexJet account specialist.