Fort Stewart’s Family & MWR Marketing team found the ideal solution to a vexing mystery: how to attract as many people as possible to an upcoming murder mystery dinner theater at the army installation near Savannah, Ga.?
The answer was to advertise it on the glass doors leading into the venue that will host the dinner theater this Friday. With one answer down, the next question was how to get the advertising graphic, designed by marketing director Kathy Milley, on the window.
Molly Cooke of Fort Stewart Family & MWR Marketing found that answer at LexJet through her customer specialist Vincent Bejar, who recommended LexJet Aqueous Perforated Window Vinyl (70/30) for the project.
“We were trying to get as much interest in the event as possible, so we ordered this awesome film and this was our first project with it,” says Cooke. “Vincent told us what settings to use on our Canon iPF9100 printer, we printed it, cut it out and applied it.”
Cooke adds that the application went smoothly, particularly given that this was their first attempt applying a window graphic. She says it was easy to smooth out the bubbles in the perforated window vinyl during application. Obviously applied in two pieces, the graphic was adhered to the window from the middle to the outside of each glass door.
“We’re stoked about how this turned out, which is at a facility on the installation called Club Stewart where the event will take place. There’s a restaurant called Thunder Run inside the facility and they host a number of events in it as well,” explains Cooke. “People go through those doors every day at lunch so we thought it was a great location to apply it. Everyone who’s seen it on the door think it’s the coolest thing ever. We’ve gotten great response and ordered a couple more rolls because people want to use it for other promotions. It’s very beneficial to us for marketing events.”