Whether it’s the big game, a weekend sale or a high school reunion, signage for your event is a vital form of advertising to get people in the door. You’ve got lots of options: posters, window graphics and banners, to name a few.

Each of those serve a different purpose, and choosing the right media to use can be tricky — do you need something to display outdoors that will promote your event for several weeks in advance, or do you need a banner on the day of the event that stands up to windy skies?

Take a look at the video above to learn answers to these questions and many more tips and tricks to choosing the most effective media for your needs.

Call a LexJet print specialist at 800-453-9538 for help choosing and purchasing event media.