The Branding and Presentation Role of Large Format Inkjet at The Marketing Store

Color management inkjet printingHeadquartered in Chicago, The Marketing Store is a global branding and promotions agency with offices on five continents. An important component of its creative services is its ability to print large format, both for its clients and for presentations and mock-ups.

“Being able to print large format images sets you apart from other agencies when you give a creative pitch, plus we’re able to produce graphics for trade shows and special events,” says Steve Fischer, production artist for The Marketing Store.

Whether it’s packaging, promotional materials or something out of the ordinary that needs to be brought to life, The Marketing Store’s print shop studio is able to meet the challenge with its contingent of three printers – a Canon iPF9100, Epson Stylus Pro 7900 and HP 5500 – plus media advice from its LexJet customer specialist, David Finkel.

Print production studio inkjet“As more projects and requests come in for specialty applications it’s good to have LexJet in our back pocket. Sometimes there are weird requests and with every pitch there’s some sort of specific challenge that requires a new way of presenting materials. If there’s something I don’t think I can achieve I can call David to help me find what I need. He’s been great at finding materials and making suggestions,” says Fischer.

Fischer adds that they try to do as much in-house printing as possible, occasionally farming out larger projects that go beyond the capabilities of their current printer mix. The concept of The Marketing Store is to be as full service as possible and to meet any need their clients may have. The studio blends photography, color management, file preparation and print production seamlessly to help fulfill the overall mission.

“The studio supports the rest of the agency, and we’re always looking to expand our capabilities,” says Fischer.  “So, instead of having to go out to produce creative we can keep it in-house, which not only keeps our costs down but allows us to ensure quality.”

Inkjet printing presentation boardFischer adds that The Marketing Store’s studio has had great success with LexJet 8 Mil Production Satin Photo Paper and LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene for presentations boards, promotional product mock-ups and displays.