Need for Speed at the Point of Sale

Printing cooler wraps for point of sale advertising

Hot off the presses, or hot off the track in this case, is the latest point-of-sale masterpiece from Tennyson Lacasio, print shop manager for Colonial Wholesale Beverage in North Dartmouth, Mass. The key to a nice-looking cooler wrap, says Lacasio, is detailed measurements before you design it.

Point of sale advertising with cooler wrapsIn this case there were minor variations in the lengths and widths of the cooler areas that would get the NASCAR graphics and Miller Lite and Coors Light branding treatments, but by and large they were relatively square and level.

Once measurements are taken, Lacasio says he creates a framework with all the elements, including obstacles like cooler door handles, in CorelDRAW. Once that’s created he sets up a new file and adds the imagery.

Lacasio printed the images on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and laminated them with LexJet 3 Mil Matte UV Standard Low Melt (3 Mil).

“I usually go with LexJet’s gloss laminate because it really gives the images extra pop, but in this case I chose the matte finish laminate because part of the problem using the gloss laminate for indoor installations is the light reflecting off the images. I’ve been meaning to try the matte laminate anyway, and this was the perfect excuse,” says Lacasio. “It came out really nice, it’s very visible throughout the entire store and it gives it a real nice finished look to it.”

Lacasio adds that the cooler wrap dominates the store; it’s the first thing you see when you walk in. The store itself, 44 Liquors, is relatively small, but it does a lot of volume at its prime spot on Route 44 in Massachusetts.

“I was looking for a sense of movement throughout the design because of the subject matter and the fact that we want people who are buying beer to get involved in the imagery. When we installed the project we took out almost all of the competitor’s advertising and now we basically own the entire space,” says Lacasio.

LexJet Offers Removable, Repositionable Inkjet Printable Vinyl

Applying removable vinyl to window for advertisingFor wide format inkjet printing projects where repositionability and removability is an important consideration, LexJet’s new Opaque AquaVinyl Removable PSA fits the bill.

The low-tack adhesive was formulated to make repositioning during installation a breeze and removes cleanly and easily when it’s time to take the graphic down. Applications include short-term window graphics, signs and point of sale displays.

The vinyl base is water resistant with aqueous dye and UV inks, as well as latex inks, and provides a bright white matte base for excellent image reproduction and minimal glare for optimum viewing in any lighting situation.

For more information about LexJet Opaque AquaVinyl Removable PSA and to order, contact a LexJet customer specialist at 800-453-9538. Like all LexJet products, it comes with a 30-Day Money-Back Guarantee and LexJet’s $9.99 flat rate shipping from a nationwide network of distribution centers.