Custom Leather Book Cover Demos at Print 13 in Chicago

LexJet and FastbindUSA will unveil a new print process for creating full-color, photographic images on leather book and album covers at Print 13 in Chicago, Sept. 8-12, in Booth 2684.

CoverFilm from FastbindUSAThe new print process is based on the proprietary Avatrex coating technology from LexJet, which can be created with wide-format aqueous, solvent and latex printers, as well as HP Indigo presses.

FastbindUSA has designed a process using its case-making system and Avatrex technology, called CoverFilm, that allows a full-color image to be transported onto and conformed to virtually any surface or substrate. In this case, the CoverFilm method produces a custom print that retains all of the qualities of the leather – the look (or “hand”), feel and smell – since the process essentially fuses the artwork into the leather.

“CoverFilm encapsulates the ink between the substrate surface and the outer layer, protecting the ink and substrate from the elements without the need to add an additional layer of lamination,” explains Kent Dalzell of FastbindUSA. “The result is a custom print that keeps the original surface texture, but is durable enough to make photo book or photo album hard case covers.”

Avatrex technology, a winner of the Print Industries of America Intertech Technology Award in 2012, was developed combining a proprietary nano-chemistry with a proprietary coating technology called the Synergistic Layering Process.  This chemistry and process allow Avatrex to operate as a printable media and laminate, as well as an adhesive in specific applications, all in one material.

Avatrex technology has also been certified and awarded a 3 Star rating by the Rochester Institute of Technology (RIT) for use with HP 4000 and 6000 series Indigo presses and the HP Indigo 5600 Digital Press’ One-Shot process.

The technology will be demonstrated at the FastbindUSA booth using an HP Z3200 aqueous wide-format printer. Samples created with other print technologies, including HP Latex and HP Indigo, will also be featured in the booth.

Print 13 attendees who visit the FastbindUSA booth can also take advantage of show-only specials and promotions. For more information about Avatrex technology, go to www.avatrex.com, or contact LexJet at 800-453-9538.

Avatrex Transportable Imaging Receives 2012 InterTech Technology Award

Avatrex Transportable Imaging was named as a recipient of a 2012 InterTech Technology Award that judges selected for being truly innovative and for the significant impact the technology is expected to have on the graphic communications industry.

Award winning product for the graphic arts industryAvatrex Transportable Imaging is a thin, multi-layer coating with built-in adhesive and protection properties that can be printed with a variety of print platforms and transported to practically any surface.

Printing Industries of America recently selected 12 technologies to receive a 2012 InterTech Technology Award from a variety of technology nominations ranging from digital presses and related enhancements to a variety of mobile and Web-based software for the printing industry.

“The judges were impressed with Avatrex’s remarkable versatility – it can produce high quality images with most printing processes and bond to virtually any surface,” said Dr. Mark Bohan, vice president, Technology and Research, Printing Industries of America. “The coating technology that underlies Avatrex allows images to be used in ways previously not thought possible.”

Avatrex Transportable Imaging works across a variety of print platforms, including virtually all digital and traditional print methods: offset, flexo, screen printing, inkjet (aqueous, latex, solvent, low-solvent and UV-curable) HP Indigo and dry toner systems.

New technology for the sign and graphics market
Thomas Reprographics used LexJet Infinium, which is based on Avatrex Transportable Imaging technology, to produce these antinqued signs for a restaurant chain. Andrew McConnell of Thomas Reprographics says Infinium's ability to conform to the painted aluminum blanks made the signs look more authentic than a vinyl application.

Some of the commercial printing applications include book covers of all types, packaging and specialty labels. And, since Avatrex Transportable Imaging takes on the color and texture of the substrate, heavily textured or embossed surfaces can now be decorated with full-color, photographic images and graphics.

LexJet Infinium, which was introduced in December of 2011, is based on Avatrex Transportable Imaging technology, and is compatible with latex, solvent and low-solvent wide-format printers.

“Its significance lies in its avatar-like ability to take on the look, color and texture of whatever surface it is applied to, disappear into that surface and essentially become part of that surface, while at the same time be impervious to UV light, water, temperature and contaminants because of its inherent protective layer,” explains Ralph Giammarco, one of the developers of Avatrex Transportable Imaging. “Avatrex is the first technology to address the increasingly customized requirements of the printer.”

Beyond its application and print platform versatility, Avatrex Transportable Imaging is water-based, contains no VOCs, the carrier can be turned over and re-used as a white backer for many applications to minimize waste, and a separate laminate is not required, which cuts down on labor, time, materials and cost.

The InterTech star, a symbol of technological innovation and excellence, will be presented before an audience of industry leaders during the 2012 Premier Print Awards Gala featuring the InterTech Technology Awards and web2awards, Oct. 7, in Chicago, Illinois.

A technology review booklet showcasing all of the entries will be produced and distributed this fall at GRAPH EXPO 2012 and with the September issue of Printing Industries of America—The Magazine; the booklet will also be available at www.printing.org/InterTech.

For more information about Avatrex Transportable Imaging go to www.avatrex.com. And, to find out more about LexJet Infinium, contact a LexJet customer specialist at 800-453-9538.

Killer Application Test for LexJet Infinium at SAS Systems

Inkjet printing on three dimensional irregular surfacesDon’t try this at home. Nevermind. Go ahead and try it, but don’t think you need to try it on a skull. Cale Frederick, graphic designer at SAS Systems in Muscle Shoals, Ala., was dying to test the new Infinium graphic material from LexJet and found something that would put the product through its paces.

Touted as the industry’s first transportable, conformable graphic, Frederick wanted to make sure it performed as advertised before trying it on a project. Looking around the shop, he spied a skull sitting on a shelf someone in the shop had been given as a gag gift.

The skull had all the elements he was looking for – lots of nooks and crannies and irregular surfaces – and Frederick went to work on it with an appropriate graphic.

How to apply a conformable graphic“They say it’s conformable, and the test was successful. We’re pleased with the way it turned out. I’ve got some more ideas but haven’t had a chance to test anything else. We have a customer we print templates for that uses them as guides to carve cedar logs. He’s bringing some rough cedar and we’ll experiment with that as well,” says Frederick. “I used a generic vinyl profile and it seemed to work fine; it prints especially well in the dark colors. We’re really excited about it for future projects.”

The Infinium was printed with the company’s Roland solvent printer and applied using a heat gun and foam-textured surface applicators from 3M; a hot laminator for flat substrates like leather or canvas will work as well. Frederick says it took about 30-45 minutes to wrap and some of the steps in the process are shown in the photos.

Before applying a conformable graphic“The material worked really well and sank right down into some of the really deep spots. I also found that using a printhead cleaning swab for the smaller areas worked really well,” explains Frederick. “I kept my heat gun set on about 970 degrees. That is the temp we usually use for installing textured wall wraps. The force of the air worked nicely for helping the material sink into some of the concave areas.”