How the Pros Prep for Trade Shows

Chances are, you’ve been to many trade shows. As a printer, installer or spectator, you know that trade show displays can range from the very simple to the extremely elaborate. The key to pulling off a trade show display without a hitch is good communication with customers upfront.

For help, we turned to two industry pros, Kaine Guidry, a former OEI employee and current print technician in LexJet’s Experience Center, and Bernie Raymond, production manager at Morley, which designs, engineers, fabricates and installs trade show exhibits.