Let’s Go: Navigating our Industry as Businesses Re-open

Last month, we gathered several LexJet sales representatives to discuss what they heard in the market as some of their customers and non-essential businesses started shutting down for quarantine.

Now, as states begin slowly opening for business, we want to bring these familiar faces together again to discuss ways you can prepare your printshop for a return to normal business and how you can help new customers who will be looking for new ideas such as floor graphics, safety shields and other products that will help with CDC recommendations and compliance.

During the webcast, we discuss:

  • Following CDC recommendations for re-opening
  • Different print applications needed
  • Preparing equipment for increased workload after an extended shutdown
  • Help people who are new to the graphics industry
  • Social distancing applications and other market segments
  • Communicating with your customers
Watch the Webcast  Now!
If you have any questions for our panel, please call 800-453-9538 to connect with our team. We are here to help as businesses start to reopen, so please reach out to us.

The LexJet Experience: Bringing Applications to Life

The LexJet Experience was a success! Our open-house showcased equipment, RIP software and media applications for local customers. Representatives were on hand from Canon, EPSON and HP as well as GRAPHTEC, SignComp framing systems, Onyx and ImagePrint.

Set up on the third floor of the Sarasota, Fla. headquarters, the trade show-style event allowed LexJet customers the opportunity to discuss current technology, best practices and innovative applications with the vendors of their choice.

Vince Bejar, LexJet sales representative, had several customers in attendance. “They were excited about the opportunity to visit our office,” he says. “They enjoyed the hospitality and are looking forward to growing with our partnership.”

Timothy Mitchell, the resident expert in all things HP Latex, was available to discuss the best media to use with the latex printers, including his recent review of the new HP Prime Gloss Air GP.

With such an intimate setting, customers spent as much time as they needed with vendors. “I was happy about the way the customers engaged in conversations with everyone,” said HP Partner Business Manager, Frank DeMartino. “They had questions about specific applications for both the latex printers and the Z-series printers, and they wanted to learn more about the vertical trimmer on the Z9+.”

Craig Hellman, Senior Account Manager for Epson, agreed that customers were seeking solutions for unique applications. “There was a lot of interest in dye-sub printing,” Hellman said. “They want to know how to create promotional products, displays, signage and, of course, apparel.”

With Epson’s breadth of products, it wasn’t just the dye-sub applications that piqued their curiosity. “People are very interested in what the SureColor S-Series (solvent) printers can do. They asked about signage and display, but they also want to know about décor printing.”

As the day began winding down, everyone seemed to have the same question: “When are you going to do this again? This was a great learning experience.”

Given the positive feedback we’ve received, we look forward to doing another open house later this year. If you were in attendance, we’d love to hear from you. Please contact your LexJet sales representative at 800-453-9538, leave us a comment here on the blog, or visit our Facebook page.

Match Laminates and Backers to the Application at LexJet’s Website

Applications for laminates and backersLexJet’s handy Laminate Guide is now automated through LexJet’s website at www.lexjet.com. LexJet’s product managers and Web developers have teamed up to enhance the filters you’ll find on the left side of the page as you search for the best combinations to use for various applications.

When you go to the homepage, go to Laminates & Coatings or Backers and then filter by application. If you filter by Carpet, for instance, you’ll find the right carpet graphic laminates. In this case, it’s either LexJet Performance Textured Polypropylene Laminate (5 Mil) or Elite Polycarbonate Laminate (5 Mil).

In the Backers section, if you filter by Trade Show you’ll find four different potential backers, which should be paired with the print media and laminate based on mil thickness and base material type (ideally, backers that are the same or similar in thickness and material type will be used).

We’ll roll out more product-type filters, such as one for Inkjet Printable Media, in 2012 to help make your LexJet website experience as easy and fruitful as possible. Also, look for the Laminate Guide in the annual edition of LexJet’s Product Reference Guide, due to mail in the next month.

If you have any questions, or need help finding anything, contact a LexJet account specialist at 800-453-9538.