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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Setting the Scene with Special Event Point of Sale Signage

Point of Sale Inkjet Printed Display for Corona

The Nackard Companies and its P.O.P. sign crew are well known for creating enticing displays for all kinds of special events, whether it’s the astronomical anomaly called a blue moon (tied into Blue Moon beer, of course), the annual Dew Downtown in Flagstaff, Ariz., or anything in between.

The Nackard Companies team always seems to come up with something different to help drive beer sales around these events. The most recent example was a collaborative project between shop manager Steve Lalio and account representative Anthony Copetillo for Cinco de Mayo.

The pair came up with a basic concept that would be translated for various Mexican beer brands and placed in a number of different locations. The two projects pictured here were created for Corona and Dos Equis.

Inkjet Printed Point of Sale Display for Dos EquisEach display included a number of elements, highlighted by a faux water tower and an airplane toting a banner with buckets of beer.

Copetillo built the water tower structure with a combination of plywood circles for the top and bottom, held in place with plywood slats, Coroplast and furring strips. The “roof” of the water tower was cut-out cardboard painted black and brown. Copetillo created a palm tree using cut-out and painted cardboard as well.

Lalio printed a banner on LexJet TOUGHcoat Water-Resistant Polypropylene that was about 42 inches tall by 115 inches long, which Copetillo wrapped around the structure. For the Corona display, Lalio designed the piece with a wood-grain background and added the Corona logo. It looks strikingly real, which is a testament to what great design and printing can do for a display.

The airplane, which is about six feet long and has a 38-inch wingspan, was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, applied to Coroplast and cut out in the airplane shape. The banner the plane flies behind it, as well as the other hanging banners, were printed on LexJet 8 Mil PolyGloss Banner and laminated with LexJet 3 Mil Gloss UV Premium Low Melt. Lalio laminated these banners because the customer wanted to re-use them.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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A Once in a Blue Moon Point of Sale Display

Point of sale display printed for Blue Moon beers

It happens once in a blue moon… That is, a blue moon. No, the moon doesn’t literally turn blue. Technically, it means there’s an extra full moon once every two and a half years, on average. This month, Aug. 31 to be exact, is the next blue moon, which won’t show up again until 2015.

This relatively rare event was the perfect opportunity to promote – what else? – Blue Moon beers. It also happens to coincide with a MillerCoors display design contest, so account representatives Anthony Copetillo and Vinnie Montemurro and P.O.P. shop manager Steve Lalio of The Nackard Companies in Flagstaff, Ariz., collaborated on a display concept for a Wal-Mart in Show Low, Ariz.

Printing a point of sale beer display“MillerCoors put out a creative display incentive for August and September, which included Blue Moon. They showed us some examples of a full theme, and I thought this concept would be perfect for the season. It also gave us an opportunity to educate customers about all the characteristics of Blue Moon beers,” says Copetillo. “I give Steve some ideas and the points I want to see on the display, then he comes up with the design theme. Steve always has great ideas that are exactly what I’m looking for, so there are rarely any changes to his design.”

Lalio’s design is divided into three parts to comprise the full backdrop behind the beer display – in-depth information about the different Blue Moon beers (year-round, seasonal and specialty), a centerpiece to draw attention and illuminating copy about what a blue moon is – plus the phases of the blue moon that “float” in front of the backdrop.

“We submitted it to MillerCoors and it caused some ripples. They were happy to see that we’re educating the customers about Blue Moon,” says Copetillo. “I’ve been doing this for 18 years and now more than ever people want to know what food to pair it with, the flavors and the characteristics of each beer.”

Printing point of sale display for beer companies
Here's a similar display conceived and executed by the Three Musketeers of The Nackard Companies: account reps Anthony Copetillo and Vinnie Montemurro and P.O.P. shop manager Steve Lalio.

The backdrop was printed on a Canon iPF8000S on LexJet 8 Mil PolyGloss Banner in seven 36″ panels, which were then stapled to the wall. Lalio says he designed it in Photoshop and used the ONYX RIP to properly tile it so that it could be spliced into one seamless backdrop. The total size is 21 feet wide by six feet high.

The moon phases, which dangle from fishing line a few feet in front of the backdrop, were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt and applied to a heavy card stock.

“I used the PolyGloss Banner for the backdrop because I knew the Blue Moon and fall colors would really pop out with that material. We designed it so that it was informative about not only the beer, but the blue moon,” adds Lalio.