At 11th Hour Printing Solutions in Orlando, Fla., they don’t simply print and apply. Consultation and bringing their expertise in effective trade show and conference graphic programs to the forefront is their forte.
In this recent conference project pictured here for a Marriot in the Orlando area, 11th Hour meticulously mapped out the best sites, and the best application methods, for the common area directional graphics. Mark Jacques, director of print services for 11th Hour, says they often use an iPad 2 as a tool during the process.
“We’ll walk a client through the space with all the images of their graphics housed on the iPad. Then, we’ll pull up the image of the graphic that goes in a certain space to make sure the directional works for them in that location. It’s been an excellent tool for our work,” says Jacques.
Moreover, Jacques adds, “On this property we have every location for a surface graphic identified on a map. We send the client the full map, and then we have a conference call to discuss what parts of the property they’re using and what they’re traffic flow is going to be. We recommend where to put directionals and graphics. In this instance the client did all the design work and we provided the measurements for each location where everything needed to go.”
In other words, 11th Hour takes a big picture view of each project to ensure both effective branding and direction. When possible, 11th hour prefers to apply graphics to walls, columns and entryways, as opposed to using banner stands and sign easels. Jacques says, “The easiest sell is that it’s not obstructing the traffic flow; banner stands and easels with signs are obstructions. This gives the client the opportunity to brand the entire space and make it look like it’s theirs.”
For this project, 11th Hour used a combination of Photo Tex for solvent printers and LexJet Simple Low-Tack White Vinyl. Printed with 11th Hour’s HP L25500 Latex Printer, the two materials are easy to install, reposition and remove.
“We’ve done an extensive amount of work and testing at this property. Everything we’re applying the graphics to is a wood panel painted with an oil-based paint and we’ve never had any damage to the surface,” says Jacques.