These days, it seems like every wide-format print shop is trying to elbow into the décor market. That shouldn’t discourage you from finding your niche in this ever-expanding segment. We’ve compiled four key tips to help you find your place … and then stand out from the crowd.
State your case. Be sure the world knows that you’re offering new services. You can do that with a new tagline after your business name on your printed materials, business cards and website. Don’t forget to update your bio on social media accounts to include your offerings, too. Check out Full Color’s Twitter bio, for instance. You never know where potential customers will look to discover more information about your business before they ever pick up the phone or stop by.
Show off your work. In the décor market, nothing sells printing services better than printed samples. If you’ve got room in your shop, cover a wall with the new customizable wallcovering you’re offering. If you don’t have a free wall, consider stretching printed wallcovering over stretcher bars (like GOframe), to provide a nice-looking work sample. When working on a project for a client, pull out your phone and take before and after photos for your portfolio. If your client is willing, be sure to post them on social media with all the appropriate hashtags (#beforeandafter #decorprinting #interiordesign, etc.). If you’re not into posting your projects, give us a call at 941-256-7915, and we’ll happily feature you on the LexJet blog!
Get specialized. You can truly set yourself apart by offering something unusual in the market. LexJet has long-been known as a provider of specialty products, and we can help fine tune your services. We’ve seen some genius ideas from our customers. Check out our blog on Bumblejax, featuring the face-mounted photo displays utilizing LexJet Sunset Photo Metallic Paper, CrystalClear Permanent Adhesive and various widths of acrylic. We were also inspired by the bar stools and bar tops that Jamie Birch crafted using LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack. And who could forget Michael Macone’s lamp shades printed on LexJet Sunset Textured Fine Art Paper 310g? If you’re creative with what you can do with print, you can develop a one-of-a-kind business.
Build demand. Sometimes being able to sell a new idea is simply letting people know it can be done. Consider visiting business networking groups or interior design associations to let them know what you can do. Bring samples and fresh ideas. Be willing to write for their blogs or give a mini demonstration.
