Versatility is the name of the game at Colonial Beverage in North Dartmouth, Mass. With a print shop headed by Tennyson Lacasio that’s deluging the local beer market with point of sale graphics to ensure its brands get top billing, Lacasio needs consistent, reliable, high-quality inkjet materials that keep Colonial in front of the consumer.
A lot of Lacasio’s printing is in the form of banners for just about every application imaginable, indoors and outdoors, from table drapes and entryway banners to flags, awnings and stage displays for special events. Lacasio recently switched from a scrim banner for the bulk of that work to LexJet’s new Poly Select Heavy fabric.
“It has better image quality,” Lacasio explains as the primary reason he’s continuing to use Poly Select Heavy. Print quality is one of Lacasio’s top priorities, if not the top priority, for the prints that leave the shop. Lacasio takes extra care with his designs to ensure the biggest impact for Colonial Beverage at the point of sale, to which the photos of his work on the fabric shown here certainly attest.
Of course there are other reasons he likes this new fabric so much: “It’s much more durable in the wind; we’ve been using it for about two months and we haven’t had to replace any torn banners, so we’re saving money by not having to replace banners as quickly,” he says.
After picking Lacasio’s brain and getting a feel for what he was looking for, Lacasio’s customer specialist, Chris Piersoll, suggested Poly Select Heavy as a solution. “I asked if a lighter, airy banner that comes in longer rolls to eliminate some waste in production would work for him. He liked the idea of a new banner material that could help show off his product better and differentiate him from his competition,” recalls Piersoll.
Piersoll’s recommendation turned out to be just what the printer ordered. “I’ve been using it for about two months now printing on an HP Z6100 with really good results. It’s also very popular with our customers. I’ve never been disappointed with anything Chris has recommended we use,” adds Lacasio.
