As the name implies, FinerWorks, based in San Antonio, is dedicated to reproducing finer works of art on a variety of printable materials. FinerWorks serves mainly artists and photographers, with a focus on high-quality output.
Toward that end, FinerWorks recently set Sunset by Fredrix Matte Canvas as the standard for its canvas reproduction printing. Moreover, founder and COO James M. Theopistos has leveraged the Sunset and Fredrix brand names in marketing to his customer base.
“We’ve been excited about it, and the feedback from our customers has been very positive as well. I attribute a lot of the success with the new canvas to the Fredrix name. Since most of our customers are artists they’re familiar with the Fredrix name, especially if they do oil or acrylic paintings. They’re used to buying Fredrix canvas for their work,” says Theopistos. Given that, it was a no-brainer from a marketing standpoint. The cost of the canvas is the same, we can push the name brand, and customers appreciate the history and quality behind the Fredrix name.”
Moreover, says Theopistos, though Sunset by Fredrix Matte Canvas is OBA-free, it retains a very high bright point and faithfully reproduces the artwork of a given client on the company’s Canon iPF8300 and iPF8400 inkjet printers.
Perhaps most importantly, Theopistos reports that the canvas provides consistency through a print run and from project to project.
As Theopistos put it at a recent blog post at finerworks.com: “Sunset by Fredrix Matte Canvas brings the expertise of LexJet and Fredrix together for a breakthrough in canvas, featuring one of the highest white levels available for an OBA-free canvas. It’s easy to work with for stretching, mounting and framing, and is ideal for fine art and photographic reproductions on canvas. The acid-free, pH neutral, poly-cotton base provides consistency throughout the print run.”
Click here to read the rest of the story at the FinerWorks blog.