LexJet’s new Print-N-Stick Fabric™ is making its mark at the point of sale.
In fact, it’s making all kinds of marks without leaving a mark behind.
That’s the whole point of the adhesive-backed repositionable inkjet-printable fabric: apply, re-position, remove and re-use without leaving any residue behind.
Add that to a brilliant white point that provides photographic image quality and watch it sell brands at the point of sale.
At least that’s been the experience of Canyon Distributing in Yuma, Ariz., which has been branding practically everywhere and everything with the inkjet fabric.
“Our account reps have been asking for the material a lot lately. Everyone likes it for the point of sale application ideas they’ve come up with, in addition to the application ideas I already had. It’s quite versatile,” says John Fritz, production manager for Canyon Distributing.
Fritz says Print-N-Stick has been stuck onto chalkboard menus at restaurants, windows, coolers, doors, and bar tops and sides, among other applications. One of those applications, pictured here, is the application of Blue Moon bottle caps to floors.
“We laminated the floor stickers so they could be cleaned and are more durable. Then, they can be easily removed and placed somewhere else,” says Fritz.
Fritz adds that the bottle cap prints and “painted” Blue Moon bottles are the most popular images among Canyon Distributing’s account reps, which are usually applied as cut-outs. “The painted bottles look relatively realistic when they’re applied,” adds Fritz.
“I really like the image quality we’re getting from the Print-N-Stick Fabric; it actually prints better than most of the adhesive-backed materials we use, including vinyl,” says Fritz. “It’s also amazing how forgiving the material is when you apply it; minor bends and whatnot that would ruin other media during application are easily fixed with this material. This makes it ideal for passing out to sales representatives who lack experience with media application, eliminating the need to do it myself at our accounts.”
