This past weekend was epic in downtown Flagstaff, Ariz. Dew Downtown Flagstaff came to town and set up an urban ski and snowboard festival on Flagstaff’s main drag, San Francisco Street. When the event was confirmed about two months out, the city began hoarding any snow that fell in Flagstaff, then trucked a bunch in from nearby Mormon Lake to build a 2-3 foot base.
San Francisco Street was then prepared as a snow-packed urban ski and ride terrain park with jibs, jumps and vert for competitions and an open event so that locals could take their turn trying the rails, stairs and other terrain park features
Nackard Companies, a regional beverage distributor signed up as one of the corporate sponsors and the print shop, led by P.O.P. shop manager Steve Lalio, was recruited to produce most of the signs for the event.
Lalio estimates that the shop printed about 100 signs. Most of the signs were banners printed on LexJet 8 Mil Ultra Photo Gloss Extra, laminated with LexJet 3 Mil Luster UV Standard Low Melt.
Other signs were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and applied to Coroplast. Lalio also printed the snowflake “medals” for competition winners with TOUGHcoat Water-Resistant Self Adhesive Polypropylene.
“We had three big events at the same time, but we pulled it off somehow and a lot of people showed up for the event,” says Lalio. “It’s too bad we didn’t have more snow in town, but they made it work well.”