LexJet brandUP: POP Yachts Sets Sail with a New Look | LexJet Blog

LexJet brandUP: POP Yachts Sets Sail with a New Look

As part of our series, LexJet brandUP, we reached out to a variety of businesses and organizations around the Sarasota community that could benefit from the use of large-format printed graphics. One of the companies we met was POP Yachts, an online boat and yacht broker with coverage around the world. The team sells thousands of vessels each month, thanks to the hard work of the central Sarasota office and the individual partners all across the country.

With a successful foundation of boat brokerage experience, the company is embarking on a new road: RV sales. One suggestion to highlight this new venture was to create a graphic on the company’s elevator door with a visual of a road and the new POP RVs logo. Much of the office decor is marine-related, so this made a bold statement to anyone walking into the office.

We used LexJet Print-N-Stick Fabric to print out the elevator door graphic, and our experience center leader, Michael Clementi, had it smoothed onto the door in about 20 minutes.

Elevator During 1

LexJet’s Michael Clementi applies a POP RV’s graphic printed on LexJet Print-N-Stick.

“When we initially spoke about graphics for our elevator doors, I never expected the quality we received,” says Nick Owens, POP Yachts & POP RVs director of IT and marketing. “The image is crisp and the product appears so well made.  A graphic on our elevator doors really does provide some relief from the typical sterile office environment.”

Since POP’s representatives are spread around the country, they try to bring them together each year for an annual conference. One of their traditions is to capture an energetic group photo. We used the photo files of the groups to create three stretched canvas displays, using Sunset by Fredrix Satin Canvas SUV.

POP also participates in events and trade shows, so we also printed a banner on a retractable banner stand for easy transporting and display, using LexJet Light Block Polyester to capture the company’s rich, blue colors. “They just came out so great!” Owens says.

Banner Stand and Canvas
Employee group photos were printed on Sunset by Fredrix canvas and a retractable banner stand comes to life on LexJet Light Block Polyester.

Shellie has more than 20 years of experience in the print publication industry as a content strategist, editor and writer. She has partnered with printing, photography and graphics professionals on a wide variety of publications and printing projects. At LexJet, she writes about customer experiences, industry trends, new products and the latest inkjet printing innovations.

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