About a year ago, William Roll opened a Signarama franchise in Dothan, Ala., and he’s been growing ever since. Working with an HP Latex 365, Roll and his team create vinyl signs, car wraps, box trucks, yard signs, etc. As a franchisee, Roll was given a pallet of a variety of adhesive vinyl products to kickstart his business. “Those products made things difficult,” he says. “We were redoing jobs over and over.”
Roll reached out to his LexJet sales specialist to see if he could help find a solution. That’s when he first heard about HP Prime Matte Air GP and the Matte and Gloss laminates. “We got a sample roll and did some color calibrations on it,” he says. “The colors are amazing, and it makes us look good. It’s important for a new shop to work with good products.”
The versatility of the product has also helped Roll keep his expenses down, another key to success for a new shop. “We use it for yard signs now because it’s cheaper. I can have the guys use the Graphtec and cut a square, adhere it straight to the yard sign,” he says. “You don’t have to lay it out, face tape it or anything else. It saves time and makes the project more cost-effective.”
While he has a rack full of vinyl, he narrows the selection to just a few products. “We use HP almost exclusively. I have two types of perforated vinyl and we use Avery 1105 for car wraps, but the rest is HP,” Roll says. “If it’s not backlit, we’re going to use it first.”
The wide color gamut is important to Roll and his customers, but another reason he and the team enjoy working with HP vinyl products is because they are easy to install. “We do our own installations. This stuff is the easiest stuff to lay down. It’s probably got the best air-release out of all the products we use,” he says. “The learning curve with HP is excellent.”
Roll had a project in the winter when conditions were less than ideal, and the HP products installed easily. “It was extremely cold, and our guys were on a lift 20 feet in the air. We were afraid it wasn’t going to stick because it was freezing, but we got it done,” he says. “It still looks amazing today.”
Whether creating yard signs, menu boards and food trucks or decorating his store for Christmas, Roll has discovered the versatility of the HP Adhesive Vinyl line keep his customers happy. “It doesn’t matter how cheap a product is, if your customers aren’t happy, it’s expensive. Our customers love the results when we use HP.”
For more information on HP Adhesive Vinyl products, call a LexJet sales specialist at 800-453-9538 or visit LexJet.com.