Let’s face it. People still love to get mail and enjoy their hand-delivered paper products. The death of print has been greatly exaggerated. What we often see instead is a complementary merging of digital and print.
Case in point is Simply Postcards, a division of Simply Canvas and Simply Color Lab, which recently introduced a new app that allows you to create your own postcard digitally and have it printed and sent to the person or business of your choice. The app can be used with an iPhone, iPod Touch, iPad or at the Simply Postcards website. The Droid app is scheduled to be available next week for Droiders, or whatever you call someone who uses a Droid.
“The app is easy and fun, and everyone I know who uses it loves it,” says Dean Lambert, LexJet vice president, who has been overwhelming the U.S. Postal Service with postcards to friends and family.
Lest you think that Simply Postcards is only a means to send birthday cards and such to loved ones, it’s actually an excellent tool for business. Check out a few of the 1,001 ways in which pro photographers are using the app to stay in touch and follow up with their clients at www.simplypostcards.net/1001-uses.html.
“We’re starting to see small businesses use it as a means to easily tap customized direct mail through the app,” says Dan Ptak, project manager for Simply Postcards. “The site includes a nice business function for importing contacts, bulk pricing from 80 cents to a dollar apiece, and a function that allows you to schedule a postcard for a later date so that it arrives on an anniversary, a birthday, as an order reminder or on holidays.”
Simply Postcards recently added Simply Borders to the app’s repertoire. Borders that you can add to the postcard include Featured (Seasonal and appropriately timed themes, including Valentine’s Day… Hurry up for that!), Occasions (Happy birthday, thank you), Travel (Wish you were here, vintage airmail), and Miscellaneous (Vintage photo album look, filmstrip), or create your own using their template http://www.simplypostcards.net/simplyborders/custom.html.
To see it in action, check out Simply Postcards’ YouTube video at www.youtube.com/user/SimplyPostcards
Every user receives their first postcard free after signing up, and just for our readers, Simply Postcards is also supplying three more free with the promo code: lexjet