Dee-O-Gee is actually the name of the establishment that sports a creative application of inkjet printable vinyl to advertise and inform customers and passersby about its natural pet supply store in Bozeman, Mont.

Originally reported on this blog earlier this year, the project by Ink Outside the Box is ongoing and changed slightly depending on the season. As the photos show, Ink Outside the Box embellishes the original images, printed on LexJet Simple Low Tack White Vinyl with an HP Designjet 35500 flatbed UV-curable printer, with removable bits and pieces that coincide with the season.

“We thought it would be a great idea to print ornamental images on a repositionable material to dress up that same image. Then, they can peel those off and save the materials for the following year,” says Justin Lind of Ink Outside the Box. “The material we use from LexJet is perfect, because of the consistency you get for the price. Every time I get a roll of material, one roll is the same as the next. I like the adhesive with the 24-hour cure that you can pull back up and stick back down again during application and then it sets within 24 hours.”

Lind adds that this particular project has helped loosen up the sign codes in Bozeman a bit. He says it’s simple economics.

“This one client has increased his walk-in business by 35 percent just by having those murals on his windows. We took this information to the city and told them that we’re trying to help businesses survive during tough times, and this helps the city’s tax base,” explains Lind. “The way we advertise now is so different than what we did even five years ago. The window graphic is a great solution because it’s right there, it tells a quick story of who you are and what you do, plus it’s economical.”