More people are working from home these days, and Reynoldsburg, Ohio-based photographer Jennifer Marshbank certainly has found a way to make the most of this opportunity. Working with her LexJet sales specialist, Ramiro Torrez, she chose an HP Latex 365 for her home office. “It’s very fun, but it was scary at first,” she says. “I’ve had other printers, but this is my first latex, and I love it. I named it Oscar because when you have something this big in your house, it deserves a name.”
Many photographers have busy and slow seasons, and Marshbank says that working with the HP Latex printer has given her a chance to offer more applications and products for her clients. She recently added HP Satin Wrapping Paper to her portfolio and is currently promoting it as part of a special treat when she sends packages to her clients.
“I printed photobooks for some customers and wrapped them in special ‘Thank You’ gift wrap that also announces the launch of my custom wrapping paper,” she says. “Because it’s customized, people love to see the gift wrap with their face on it or something personal about them.”
Marshbank is excited about the variety of opportunities she now has with the latex printer. From photos to canvas wraps and banners to stickers, she can help her clients celebrate any milestone with multiple applications. Recently, she used HP 13 oz Prime Matte Banner to create a special treat for her mother’s 73rd birthday, and it was a hit with the birthday girl. “My mom loved it, she told me that she’d never had anything like that before,” Marshbank says.
If there’s one thing small business owners have learned this year, it’s adaptability, and Marshbank certainly has had to adapt long before COVID hit. “I got sick last year, so I slowed down a little bit, but then it picked back up,” she says. “It helps, being able to print from home where you can offer more things.”
When choosing media for her printer, Marshbank discussed her options with Torrez. “She’s working with a lot of HP media right now because all the profiles are pre-loaded on the printer,” says Torrez.
With her customized wrapping paper launch in full swing, her next step is to launch a sticker line using HP Prime Gloss Air GP, which will give her clients even more opportunities to personalize their photos. While once nervous about the prospect of working out of her house, now that she’s doing it, Marshbank is really excited about the way her business is growing.
With so many people looking for alternative ways to keep businesses up and running, Marshbank has certainly come up with a great solution. For those who are unsure of being successful, in her characteristic positive vibe, Marshbank says, “I think you can do almost anything out of your home if you put your mind to it.”