Imaging USA – 3 Days of Education, Awards & Fun in Nashville | LexJet Blog
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Imaging USA – 3 Days of Education, Awards & Fun in Nashville

Last month, the photography world gathered in Nashville to celebrate all things photo. From new technology to equipment insurance to the unveiling of Team USA who will compete in the World Photographic Cup, the sights and sounds from Imaging USA proved that the photography industry is more vibrant than ever!

The festivities opened with keynote speaker Jim Kwik, who provided some “kwik” tips on improving memory to enhance business. Whether using the tips to be more organized or to help remember clients’ names, the photographers were excited to kick off the event with Kwik and utilize some of his methods of remembering people they met at the show.

(l-r) Kimberly Smith, Brian Castle, Brooke Kasper

One of the most exciting events to take place during the conference was the Award and Degree Ceremony. Here, photographers – including top Sunset Award Winners Brian Castle, Kimberly Smith and Brooke Kasper – were on-hand to receive their hard-earned PPA degrees or award them to fellow photographers.

Speaking of the top three Sunset winners, they were awarded their 2019 International Print Competition trophies and cash prizes on the second day of the show.

All three winners are adamant about the artistic importance of printing their photos and the importance of being a Sunset Print Award winner when working with their clients.

Kasper feels that being part of an elite group of Sunset Print Award winners is an honor, especially because it celebrates the printed image, a practice she feels is disappearing all too quickly. “It’s such a wonderful honor to receive this award,” she says. “Especially for something that I believe in and that is becoming less [frequent], with more people doing digital. It has to be printed, it’s just not art until it is.”

Smith also considers it an honor to be recognized for printing her work. Her favorite media is Sunset Bright Velvet Rag, a fine art paper that helps her create a signature look. “I like to do color pencils over. I love the way it tears on the edges,” she says. “Winning the award is even better because this is the paper that I love. I think it [the win] is important because I print on it and I believe in it.”

Castle, who received his first two degrees – Master of Photography and Photographic Craftsman – at the ceremony, believes strongly in printing his photos. “Winning an award on a national level is a pretty big achievement,” he says. “It helps me market myself, too. It shows that I take care of my prints, and I make sure they look right. It’s not just a digital file that I’m giving you, it’s a piece of art.”

Throughout the week, the convention center was teeming with classes and learning opportunities for photographers of all backgrounds. The PRINT for Success Theatre was a 3-day session that of quick hit 30-minute workshops that showed photographers how they can make more money by selling and marketing printed images. Other longer seminars ranged from Adobe Lightroom techniques to how to establish your brand.

If you are a photographer looking to gain new skills, update your equipment or be inspired by other photographers, you won’t want to miss Imaging USA 2021 in Grapevine, Texas. If you are interested in the Sunset Print Awards and competing for the top prize, ask your chairperson to register for the 2020 Awards.

A Georgia native, Jen moved to the Sarasota area and started with LexJet in 2008. She's had the opportunity to work in several facets of the company including sales, product management and supply chain. Combining years of experience and knowledge, she writes about new and trending products, customer success stories and innovative industry applications.

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