There was a time when walking around a tradeshow was quite monotonous, not much creativity in the messaging or use of products from designers. Everyone was using flat graphics printed on paper – laminated for protection and glare-reduction, of course – displayed on a banner stand or two.
Times, audiences and products have changed, which means that tradeshow designers had to keep up with the demands of more sophisticated crowds. According to Statista, tradeshows are still one of the top activities for business-to-business marketing, generating nearly $13 billion in revenue in 2016.
If you’ve attended a tradeshow lately, you may have noticed that companies are building fully functional worlds on their plot of land on the convention floor. The reason for such a dramatic shift in attention-grabbing designs is because more than 80 percent of attendees are directly involved with purchasing decisions, according to Statista’s report.
Access to current print technologies such as latex and dye-sub allows for booth designers to expand their storytelling ideas, given such limited space and narrow window of time to capture the imagination of the attendees and draw them into the booth.
Many LexJet customers are using a variety of products and applications for tradeshows and we’ve included some of their favorites when it comes to producing show-stopping, conversation-inducing booths:
- ChromaLuxe dye-sub aluminum panels boast beautiful photographic images to create décor or custom table tops where visitors relax and enjoy the artistry of the booth.
- Graphics produced with latex-compatible EnduraFabTM textiles are lightweight and easy to install. EnduraFabTM Frontlit can be used to create banners or table skirts, or use EnduraFabTM Stretch in an SEG frame as an alternative to acrylic cardholders.
- For soft, backlit graphics, HP Durable Backlit Fabric is another lightweight solution that creates crisp photographic images using latex technology.
- The Avery Dennison MPI 2600 Series Wall Films can add texture and life to the temporary walls that dominate the tradeshow floor with graphics printed on eco-solvent or latex printers.
If you are looking for new products to explore, call your LexJet sales specialist at 800-453-9538 today.