Retail promotions can change in the blink of an eye, which means you need a quick turnaround for replacement graphics that make an impression. Since the graphics could be applied by anybody from the summer intern to a pro installer, it’s important that the products are easy to handle and properly protected.
Check out some of these proven applications that offer alternatives for displaying retail images, especially when the project requires speed, protection, easy removal and, of course, high quality:
Clearly, There Are Alternate Ways to Display Images: If you have been looking for new ways to display your graphics, why not turn your posters into instant window graphics? With LexJet CrystalClear-X Removable Adhesive, you can front-mount graphics with bubble-free ease. If your plans change within the first 12 hours of application, you can reposition the graphics up to 10 times. There is no residue left behind, making removal a breeze. LexJet CrystalClear-X Removable Adhesive can be used with images you are already creating on aqueous, latex, solvent or eco-solvent printers.
Protecting the Prints: Protection isn’t the only reason to laminate and sometimes it’s not enough to protect just the front of a graphic. Encapsulation – laminating the front and back of an image – is sometimes required when additional durability is needed. Because the back lamination won’t be visible, many print providers, like Wade Ervin at Paradies Lagardere Travel Retail, opt for a cost-effective gloss product such as ClearShield™ 3 mil Gloss UV Premium Low Melt on the back of a poster, while utilizing the low-glare ClearShield™ 5 Mil Luster UV Standard Low Melt on the image face. Ervin’s final product is displayed in a metal frame (pictured at top), which, combined with the encapsulated image, offers sturdy graphics in high-traffic areas.
Taking the “Pane” out of Window Graphics: The need for quick-change advertising has altered the way retailers use window space. Gone are the days of months-long campaign signage that requires a team of professionals to install. Now with products like LexJet WR Window Graphic Film – a polypropylene film with a repositionable and reusable water-resistant adhesive – smaller retailers can make an instant impression with graphics that are easy to print, install and remove.
Walking on the Wild Side with Walls: Wall murals don’t necessarily require professional installation or permanent graphics. In fact, many customers have had success using LexJet Print-N-Stick Fabric and Photo Tex PSA for temporary adhesive applications and LexJet SimpleWallCal (6 Mil) for images that are changed out yearly. There are limitless possibilities when it comes to wall mural products, printing technologies, and even installation techniques. The next time you are looking to be bold, try walking on the wild side.