A Transitioning Neighborhood Captured in Portraits | LexJet Blog
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A Transitioning Neighborhood Captured in Portraits

Photographer Jack Alterman is a native of Charleston, S.C., and has certainly seen his city evolve over the years. Today, one particular neighborhood on the east side of Charleston is undergoing a dramatic shift in response to extensive development.

“It’s a 200-plus-year-old neighborhood, that’s predominately African American,” Alterman says. “In walking through the streets and talking to long-term residents … these are very wonderful people with a past worth talking about. The area is being looked at by developers who are interested in making money. It was very obvious to me that these people were not being seen, and history was going to get buried along with all the building.”

12188929_10153689706339496_7862370892079455758_nTo capture the essence of the neighborhood’s long-term and current residents, Alterman began shooting portraits of them, which he later displayed on a chain link fence along Columbus and America streets. His project, East Siders Matter, includes 34 black-and-white portraits printed on LexJet 11 Mil Blockout Water-Resistant Polypropylene using a Canon imagePROGRAF 8400 printer to produce the 42-inch-wide prints.

For several weekends, Alterman would set up a pop-up photo booth on the street and asked passersby if they would agree to having their portrait taken. He also asked them all the same interview questions: What was it like here five years ago; what’s it like now; what will it be like in the future?

“The answers were all basically the same: It was bad; it’s a lot better; and we’re not sure,” Alterman says. In years past, the neighborhood had been considered dangerous, drug-ridden and violent. The neighborhood is considered much safer these days. Alterman timed the display of his portraits with an October event, East Side Week, which celebrates the neighborhood, encourages non-violence and honors its history.

12038091_1080913721918895_5295367110073647295_nThe purpose of the outdoor portrait project, he says, was to put a face on the neighborhood, and get people to look at it as they walked or drove by, “rather than putting the photos in a gallery that was out of context altogether,” Alterman says.

The individuals in the photos, he found, were as diverse as they could be — there were small business owners, attorneys, families, recent immigrants, students and more. They were all contemplative about their neighborhood’s future, which is reflected in their expressions. “Art can inspire this kind of conversation and have a platform to stand in front of, in this case,” Alterman says.

East Siders Matter has received news coverage and a renewed interest in the area’s history and residents, Alterman says. “I’m really enjoying it. It’s all about: How do you make your photography matter? I’ve got the skills; I’ve got the talent; now how do I make a difference?”

Shellie has more than 20 years of experience in the print publication industry as a content strategist, editor and writer. She has partnered with printing, photography and graphics professionals on a wide variety of publications and printing projects. At LexJet, she writes about customer experiences, industry trends, new products and the latest inkjet printing innovations.

0 Comments

  1. The only way to change for the better is you must name, claim, and frame a community. Lexjet’s support, coupled with Photographer Alterman’s expertise did just that.

    You named it, you claimed it, and you framed it. Let’s continue the positive change.

    Nicely done. Thank you for your work.

  2. A beautiful job done by Jack, and I must say the images look incredible in person! Thanks for taking a neighborhood and showing it as a community, with all of its delightful people that make a positive difference!

  3. hi. very cool project. I am curious…was this a LexJet sponsored project that originated as a marketing idea or did you hear about it later that he was using your product? I am interested in using is as case study in class I am teaching.

    • We heard about this project after the fact, although there are several other projects that we have sponsored, such as the brandUP project that you can find on this blog.

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