Last summer, when Peters Photography Studio lab manager Matt Baxter could no longer count on the delivery time frame and quality of the photo paper he’d been using, he turned to a name he’d trusted for years: Kodak.
His former supplier had become unreliable, so he switched to Kodak’s PROFESSIONAL Inkjet Photo Dry Lab Paper with a lustre finish.
“We’d always used Kodak when we had a wet lab,” Baxter says. “I was used to Kodak from way back.”
As the photography industry has evolved from film and chemical photo development to digital images and inkjet printing, Kodak has created resin-coated paper with an e-surface finish, ideal for the type of rich, detailed portrait work Baxter polishes up at the London, Ohio-based studio.
“I touch every single image that comes through here,” says Baxter, who’s been with Peters for 15 years. “All of the color correction, processing, digital image prepping … and printing is included in that.”
He runs the Kodak dry lab paper on an Epson SureLab printer, which is an ideal match, he says. Working with 8-inch and 12-inch rolls, he explains that the paper calibrated easily and “fell right into place really quickly. There were no big adjustments to make.” The paper also works well with Peters’ signature linen-like textured coating that sets the studio’s prints apart.
Kodak’s logo, printed on the back of the paper, adds an immediately recognized symbol of the long-trusted brand. “We like it,” Baxter says. “We were used to having that for all those years. Now, it feels like we’re printing on quality … it makes it feel like we’re doing it the right way.”
And because Baxter orders paper as needed, rather than storing a lot of inventory, he says he’s pleased to get delivery just a day or two after he places his order with his LexJet sales rep. “With our other supplier, we never knew when we were going to get it,” he says. “But now we get it right away. We order as we need it. I don’t give myself much leeway, and LexJet makes it so I can do that.”