Converting a Plain Display Case into Advertising Art | LexJet Blog
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Converting a Plain Display Case into Advertising Art

Allison-Kaufman DisplayAllison-Kaufman Company, a manufacturer of fine diamond jewelry, played to win at a recent jewelry show. Given a blank slate with which to work, Allison-Kaufman’s graphics department led by graphic design manager Jeremie Rothman transformed a boring display case into a brilliant promotional piece.

Unveiled at a cocktail party the night before the show, Rothman says, “Everyone loved it and took pictures of it. They liked the concept, design and how the final piece looked. It started as a concept for our Queen of Black Diamonds set we’re promoting based on a postcard we created.”

Attendees voted on the best display cases and Allison-Kaufman’s display renovation got second place. Rothman says they were likely edged out of first, not by the rival display case design itself, but due to the fact that the winners dressed up in crazy costumes.

However the voting turned out, Allison-Kaufman’s display accomplished the primary goal, which was to draw attention to the display and elevate the brand with its customers.

Allison-Kaufman Jewelry Display
Inside the tower display, LexJet Opaque AquaVinyl Removable PSA was used for the chess board and embellishments on the chess pieces.

To decorate the display case, Rothman used LexJet Opaque AquaVinyl Removable PSA, printed on a Canon iPF8400 wide format inkjet printer, applying the vinyl to the four lower and upper panels. Rothman also printed and applied the chessboard on the inside of the case, and added the Allison-Kaufman logo and diamond embellishments to the chess pieces, including the chess queen that tops the display. The oversize chess pieces were acquired from megachess.com.

“The graphics look very sharp and it’s almost 100 percent opaque, which is a big bonus. The material is amazing,” says Rothman.

LexJet 8 Mil Absolute Backlit
Allison-Kaufman also prints photo-quality backlits on LexJet 8 Mil Absolute Backlit and other point of sale materials for its retail jewelry customers.

Rothman adds that they use AquaVinyl for in-store wall displays that they give to their retail customers for point of sale advertising, as well as LexJet Aqueous Perforated Vinyl (70/30) for window displays and LexJet 8 Mil Absolute Backlit for photo-quality backlits.

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

0 Comments

  1. Meg Gregoire

    Regan is there a recommended printing profile or color profile when using the 70/30 perforated vinyl for aqueous printers. I am using the Canon IPF8400. Thank you!

    • Regan Dickinson

      Hi Meg,

      The consensus here is that the setting Special 1 in the Canon driver is probably the best one. The other option is Special 6. Please let me know how it works out.

      Thanks,

      Regan

  2. I prefer the Special 6 setting when printing on the 70/30 perforated vinyl. I also increase the contrast and lower the brightness as it can sometimes print a bit light without the adjustments.

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