The outside of Spectra Imaging’s building is covered in brick so Rogers wanted to continue that theme inside to give the space more character, instead of just boring painted walls. More importantly, it makes visiting customers and prospects stop and look, and to ask how Spectra Imaging did it.
“We’ve had a lot of people say that when they first glanced at it they thought it was real brick. Then, the more they looked at it they realized that it wasn’t brick at all and wanted to know more about it,” says Rogers. “We’ve sold a lot of wall murals to companies that see it and want it on their walls; not necessarily brick, but once they know we can print any image on the material, then that’s what they want.”
And sometimes they do want brick, like the customer who requested a brick wall mural for their bathroom décor (pictured here).
“It’s great for companies to dress up their offices because they can use any image. And, if a year later they want to take it down, they can remove it without leaving any residue behind or damaging any of the drywall,” adds Rogers.
Ultimately, the interior décor at Spectra Imaging is a powerful sales tool. And what makes it that much more powerful in this case is the print of a seemingly infinite hallway in and amongst the “brick” on the back door of the showroom.
Rogers could have wrapped the door, but chose instead to print the image directly to a big piece of foam board with a flatbed UV-curable printer. Once the door handle and deadbolt were removed, the printed foam board was stuck to the door with double-sided tape.
The longer wall with just brick is 32 feet long and 82 1/2″ high; the shorter wall with the door is about 20 feet long and the same height. Rogers applied the brick graphics on the longer wall in two panels horizontally. The graphics for the shorter wall were applied in three panels horizontally.
“When we created the file we factored in the door and basically cut it out in the file. Then, we printed the top and bottom panels for the left and right side of the doors and a third smaller panel to apply above the door,” explains Rogers. “To make it as seamless as possible we apply it horizontally. A lot of people apply theirs in vertical panels, but even though it’s a little more difficult to apply it horizontally, I don’t like doing it that way because you create more seams. With this project there was only one seam on each wall in the middle of the wall. We also take our time and use two people for the installation. One person holds the roll and starts applying while the other pulls the release liner.”