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Dew the Graphics

 

Dew Downtown Flagstaff Signs
One of hundreds of signs and banners produced by the P.O.P. shop at Nackard Companies for Dew Downtown Flagstaff hangs in front of the main event.

Dew Downtown Flagstaff is gaining momentum, thanks in no small part to the work of Nackard Companies, a regional beverage distributor based in Flagstaff. Nackard Companies and its P.O.P. shop crank out hundreds of banners, signs and displays to brand the event while it’s in full swing and to promote it beforehand.

Dew Downtown Flagstaff BannersNow in its third year, the annual ski and snowboard festival is based around a slopestyle course on San Francisco Street in downtown Flagstaff.

As the event has grown, so has the number of tents and activities that surround the course. So, of course, the number of graphics required for the event has grown. Steve Lalio, P.O.P. shop manager for Nackard Companies estimates that they printed about three times more banners and signs for this year’s event than they did for the event’s inaugural in 2012.

Dew Downtown Flagstaff Fabric Banners
These banners leading into the slopestyle course at Dew Downtown Flagstaff were printed on LexJet Poly Select Heavy fabric.

“We printed about 40 banners just in one day. The event has really gotten a lot bigger in three years. There were about 20,000 people at the even this year; even my cousins came up from Albuquerque to see it,” says Lalio.

Dew Downtown took place the weekend of Feb. 8-9. Mild weather leading up to the event meant that most of the snow was man-made, though it snowed a few inches during setup the day before.

Dew Downtown Flagstaff Medals
Nackard Companies even provided the medals, which were printed on LexJet Extreme AquaVinyl. The backdrop was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene and applied to Coroplast.

Most of the signage was printed on LexJet TOUGHcoat Water-Resistant Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt. Graphics applied to metal and Coroplast were printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene. A smattering of other banners and flags were printed on LexJet Poly Select Heavy Fabric, and all the graphics were printed with a Canon iPF8000S inkjet printer.

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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