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Holiday Spirit at the Point of Sale

Holiday Donation Train by Nackard CompaniesThe Nackard Companies recently partnered with a number of sponsors, northern Arizona police departments and area stores to help with a food, coat and toy drive this Holiday season.

This worthy cause is being set up around a Pepsi products display with 12-packs formed in the shape of a train. Shoppers can find out more from the informational flyers attached to the “train” and make their donations.

The Nackard Companies sales department, led by Daniel Josytewa, built the display and the P.O.P. sign crew printed the graphics that complete the “train” with printed wheels. All of the graphics, informational flyers and banners promoting the drive were printed on LexJet TOUGHcoat Water-Resistant Polyproplylene.

Donation Train Display“For the indoor graphics we use a luster laminate to cut down on the glare from the lights, and outdoors we typically use a gloss laminate to give it a little more pop,” says Steve Lalio, shop manager. “We hand-cut each train wheel out and attached them to the display with double-sided tape. We’ve used adhesive-backed material before, and it looks great, but it ruins the packages.”

The “roof” of the “train” has a 1×1 frame with a sheet of 4×8 Coroplast and 6″-diameter PVC piping for the “smokestack.” The banners that point to the display are 3×10, the flyers are 11×17, the big wheel on the train is three feet in diameter, the smaller wheels are about 17″ x 17″ and the arms connecting the wheels are five feet and two-and-a-half feet long.

Toy Drive BannerThe display will be up and collecting donations, and thirsty patrons, through Christmas. “We’re trying to create displays that are simple and cost-effective, yet are effective in getting the information across,” adds Lalio.

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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