Practical and Promotional Window Graphics | LexJet Blog
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Practical and Promotional Window Graphics

Window Graphics by Spectra Imaging on LexJet Vinyl

It’s always nice when you can kill two proverbial birds with one proverbial stone. In the case pictured here, the stone used was LexJet Simple Adhesive Vinyl SUV – Gloss, and it was thrown, so to speak, by Spectra Imaging, Louisville, Ky.

The practical issue Spectra Imaging set to solve for this Kroger wine and spirits store was to hide the wine racks that sit across the windows. It’s just not a particularly pleasing presentation.

Applying Vinyl Window GraphicsBrian Rogers, owner of Spectra Imaging, says when the stores first started opening a few years ago the windows were covered in black window tint to hide the racks. The problem with that was that it appeared the store was closed, at least to the casual passerby.

Spectra Imaging did a test project in Lexington shortly thereafter, and it solved all the problems: it hid the racks and brought more business in the doors. “The first week after we put the graphics up in Lexington my contact there said sales went up about 37 percent. We’ve produced several window graphics for them since then.”

This is the latest version, found in La Grange, Ky. Rogers said he chose to use an opaque vinyl, rather than perforated window vinyl since you can still see the racks at night with the lights from the store backlighting them.

“This store was brand new and the windows weren’t tinted, so all you saw were the back of the racks. To get the project started I took a picture of the windows, came back into Photoshop, dropped the images into the windows and emailed it to them,” explains Rogers. “If they want to make changes I can do that in Photoshop quickly. Then, when they sign off on the design, we lay out the panels, print them and laminate them. It took us about six and a half hours to apply the panels.”

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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