On-premise signage is arguably the most effective way to get the word out about your business to a mobile audience, especially given the fracturing of media through this, that and the other app and social media.
Many businesses struggle with restrictive sign codes or shopping center guidelines that make it difficult to stand out from the crowd. In the case of a Sears Auto Center in Madison, Wis., the mall in which the center is located doesn’t allow much outside of a main ID sign.
The Auto Center tried various types of banners and even a large Michelin Man blow-up, all of which had to be taken down per the mall’s signage rules. So the Auto Center’s owner turned to Andy Wredberg, owner of AW Artworks, based down the road in Sun Prairie, Wis.
Though this type of project is not in AW Artworks’ wheelhouse, as Wredberg puts it, he wanted to help and try something outside his wheelhouse, which is primarily fine art and photo reproductions.
“They had some mismatched vinyl lettering on their garage doors and wanted something more attractive to draw more attention to the variety of services they offer,” explains Wredberg. “I talked to Rob Finkel at LexJet and he recommended LexJet Aqueous Perforated Vinyl (70/30), so we ordered a sample and tested it on the window. We ordered a roll of it, laid it out, printed it, sprayed it with a clear, water-based poly and installed it today. It went on easily and it looks sharp. They wanted to be able to see out and it provides some shade inside as well.”
Now this type of project is squarely in AW Artworks’ wheelhouse, and Wredberg plans to use it on the studio’s sidewalk-facing windows to promote this additional product line. Based on similar window promotions AW Artworks has done in the past for banner stands and canvas wraps, AW Artworks should see more of this type of work in the future.
“I was a little concerned at first because we don’t normally do this type of application. I thought installation would be beyond my skill set, but I just pulled the release liner off a couple of inches to get it started, smoothed it down and was really easy. It only took about an hour,” says Wredberg. “It’s very readable from far away. They’re really a full-service auto center and I don’t think a lot of people realize the capabilities they have, so this will help them.”